New York

At Three Cheers, a 360PR+ company, our passion is taking established spirits, wine and beer brands to new heights and accelerating growth of promising newer-to-world brands. We are consumer insights-led alcohol experts, deeply versed in both industry specifics and the lifestyle cues that build brands and move products. Our culture is equal parts collaboration and curiosity, and our people make their professional homes with us.

As An Account Director At Three Cheers, You Understand How Bevalc Works And Have Strongly Contributed To Integrated Campaigns For Alcohol Brands And Brands In Other Lifestyle-centric Categories. More Specifically, You

• Build and maintain strong relationships with lifestyle media that cover alcohol brands and products and closely related topics, spanning food, men’s and women’s interest, general interest, travel, retail, business and trade
• Lead well-considered media outreach efforts and plans to guide your team to success in securing coverage with a focus, quality and reach
• Prepare spokespeople for media opportunities, including drafting talking points, briefing documents and prep calls
• Montor media landscapes and identify reactive and proactive brand-appropriate opportunities, including newsjacking, trend-driven pitches and timely commentary
  
  

You sit at the hub of your accounts, managing or monitoring key aspects of integrated campaigns that span earned and paid media, social media, influencer marketing, brand collaborations, internally produced content, brand activations, in collaboration with our in-house expert practitioners in those specialty areas.

You are also taking on more of a leadership role and beginning to embrace the bigger, more strategic picture of client campaigns and other programming. You are building a stronger relationship with clients, establishing yourself as a more senior point person who possesses a solid grasp of their business and communications objectives. You are honing your presentation skills with clients and in new business pitches. You artfully combine your nose for details, deadline-driven approach, and high standards to produce results with a new level of creativity in your work and strategy in your thinking.

What You’ll Do

• Act as a team liaison between junior staff and senior managers, adeptly managing both up and down to ensure your team is in synch and in harmony
• Apply your strong, well-proven media skills to develop and execute high-impact, creative strategies that capture national media attention for your clients
• Drive day-to-day activities, revealing your project management acumen, assigning initiatives to junior staff, and ensuring output meets your gold standard, with deadlines fastidiously met and results exceeding expectations
• Serve as an inspiring role model, igniting the growth of junior staff, helping them refine their skills and take on new challenges so they are poised for promotion
  
  

What You’ll Bring

• 5-8 years of consumer PR experience, preferably in an agency setting and for national brands, having worked on a minimum of three alcohol brands
• Proven ability to build relationships with media and secure earned media coverage.
• Strong writing skills with experience developing press releases, pitches, and client materials
• Ability to manage multiple projects, meet deadlines, and maintain attention to detail in a fast-paced environment
• Experience supporting and executing media relations initiatives and activations
• Collaborative team ethic with a proactive mindset, strong communication skills, and the ability to adapt to evolving client needs
• An entrepreneurial mindset
• Curiosity for what’s next — especially how AI is transforming communications
  
  

Why Three Cheers

Three Cheers is the place where people who are intrigued by and are experienced in alcohol marketing come to fully focus on the category and flourish. We are part of 360PR+, which has always prioritized people, offering exciting and industry-leading benefits for employees at every stage of their careers and lives. Our comprehensive rewards package is designed to enhance overall wellbeing with high-quality medical, dental, and vision care, a 401k plan with a generous company match, ample paid time off, paid parental leave, pet parent leave, the flexibility of a hybrid work schedule, a customizable lifestyle spending account, a robust calendar of professional development, and social events that provide opportunities to form meaningful relationships with coworkers, and more special benefits and perks.

To learn more about Three Cheers, visit www.threecheerspr.com.

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