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Media Supervisor

Allen & Gerritsen

Allen & Gerritsen

Marketing & Communications, People & HR, Operations
Boston, MA, USA
Posted on Tuesday, September 5, 2023

Do you like to explore work that has never been done before? Do you like to push the boundaries of what’s possible? Are you a person who knows about a lot, but realizes there is still so much more to learn? Do you jump at the chance to explore unknown territory & problem solve? Then we’re looking for you to join our media team!

Allen & Gerritsen isn’t like other agencies. We know what you’re thinking: “Are they really different from other agencies?” We can humbly say “Yes.”

You see, we do media a bit differently around here. We think strategically at all times. We are fascinated by audiences & how they engage with the world around them. We think analytically, insisting we all understand outcomes first, & plan accordingly. Our team comes from a variety of agency backgrounds spanning the biggest holding companies to smaller niche independent agencies, but we’re all here at A&G because of the unique culture & the expansive opportunities to be bold while we thrive & grow as media professionals.

Of course we navigate all of the traditional core elements of media planning & buying: reach/frequency, time spent, targeting efficiency & so on. But what differentiates our team is our deeper understanding of the emotional relationships our audiences have with the environments where we communicate, & how that can affect the impact of our message. We call it Humanity Planning & it helps us to craft better, smarter & more effective integrated media plans for our clients.

This role offers you a chance to grow your existing skills, but continue to learn within a fully integrated agency, all with a unique approach to planning. Your ideas will not only be valued, but encouraged. You’ll be an integral part of an amazingly talented team, not someone siloed exclusively in finance tasks & trafficking duties. From social media, to paid search, to TV, to out-of-home, to unique content partnerships & beyond. We’re a full-service independent ad agency, so expect exposure to other key disciplines such as creative, analytics, public relations, & brand strategy.

Please note this role requires a minimum of 5 years full time Agency, Publisher or Client side in house Media Planning and Buying experience. This role offers hybrid working conditions but is not fully remote. Please do not apply if you are not able to travel to Boston in the foreseeable future.

Let’s see what you’ve got.

Role Description:

  • Understand & deliver creative media solutions that achieve client’s goals & objectives

  • Both lead & assist on media plan development & client presentations including RFP development, distribution & evaluation

  • Act as a primary point of contact for clients and liaison for internal department communication

  • Work closely with publishers & media partners to negotiate media buys & stay up to date on product updates & offerings

  • Work with Senior Planner, Associate Media Planner, Media Planner & interns to help develop skillsets

  • Assist with campaign trafficking, tagging & billing

  • Research, analyze, & report on competitor media spend & creative

  • Research, analyze, & pull insights about audience behavior including media consumption habits & preferences

  • Prepare & maintain key media buying documents such as authorizations, orders, traffic sheets, & flowcharts

  • Review articles & reports on the latest in media & synthesize into key updates for the team

  • Monitor & report on media performance across social, search, video, display, etc. to identify errors and key optimizations

Position Requirements:

  • Bachelor’s degree in Advertising, Marketing, Communication, Media or equivalent relevant experience

  • 5 years + of media planning & buying experience in an agency, publisher or brand setting

  • Examples of your work that you feel reflect your personality, work ethic, past experiences, or other differentiators; if group work, please specify your contributions

  • Refined communication skills, both verbal & written

  • A positive attitude, an accountable work ethic, a friendly disposition, & a sense of humor

Beneficial Additional Qualifications:

  • Self-starter & independent thinker

  • Strong math skills

  • Attention to detail, organization, effective time management, & the ability to prioritize workload with minimal supervision

  • Bonus for experience working in platforms such as Google Ads, Facebook Business Manager / Ads Manager, Google DoubleClick / DCM, Google Analytics, Aqua Advantage, Global Web Index & LiveRamp Data Store

  • Joy in solving problems -- media moves quickly & sometimes we write the playbook

  • Proficiency in Microsoft Office (Word, Excel, Powerpoint) and/or their Google product suite equivalents (Docs, Sheets, Slides)

  • Strong interpersonal skills and/or a high EQ

A&G is a fiercely independent agency in the cities where independence was born, Boston & Philadelphia. Innovation & culture drive its success.

A&G is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer.

Learn more about A&G here!