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Associate Director, Media

Allen & Gerritsen

Allen & Gerritsen

Marketing & Communications
Boston, MA, USA
Posted on Friday, February 23, 2024

This role offers hybrid working conditions but is not fully remote. Please only apply if you can travel to downtown Boston three (3) days/week.

Associate Director, Media

Are you looking for a new challenge within today’s rapidly evolving media landscape - to grow faster, learn more and be seen and heard as a valuable team member? Do you jump at the chance to explore unknown territory & create novel solutions to brand challenges? Do you want to work for an agency leading the way, with new approaches to media planning and buying, grounded with data and analytics, that are helping our clients with a blueprint on how to succeed and grow? Then we’re looking for you to join our growing Media team!

At Allen & Gerritsen, we do media differently. We are fascinated by audiences & how they engage with the world around them. We think analytically, insisting we understand our intended outcomes first & then creating a plan that can achieve them. Our team comes from a variety of agency backgrounds, but we’re all here at A&G because of the people-first culture & the consistent opportunities to make your mark and produce great work.

Of course we navigate all of the traditional elements of media planning: reach and frequency, targeting efficiency, value, and so on. What differentiates this team is our deeper understanding of our audiences' emotional relationships with their media environments, and how those can affect the impact of a message delivered there, for better or worse. We call it Humanity Planning, and it helps us craft better, smarter, and more effective integrated media plans for our clients.

This role offers you a chance to grow your existing skills but continue to learn within a fully integrated agency, all with a unique approach to planning. Your ideas will be valued, and encouraged. You’ll be an integral part of an amazingly talented team, not someone siloed into one responsibility every day. From social media and search, to TV and out-of-home, to unique content partnerships and beyond. We’re a full-service, independent ad agency, so expect ample exposure to other key disciplines such as creative, analytics, public relations, & brand strategy.

Please note that this role requires a minimum of 6 years of full-time agency, publisher, or client-side in-house media planning and buying experience.

This role offers hybrid working conditions but is not fully remote. Please only apply if you can travel to downtown Boston in the foreseeable future.

Now, let’s see what you’ve got!

Role Description:

  • Understand & deliver creative cross-channel paid media solutions that achieve client’s goals & objectives

  • Lead the construction of media plan development & client presentations

    • Creation of audience insights and strategic narrative

    • Supervising RFP checklist and brief development, partner selection, distribution & evaluation within an agreed time frame

    • Present and lead tactical media plan detail development to clients to secure approvals without supervision. See task through from start to finish to authorization signatures and media launch plans

    • Be the final eyes and check on key media buying documents such as authorizations, orders, and traffic. sheets, & flowcharts

  • Set expectations on timing for all deliverables & present completed work to the manager for final review and discussion unless formally directed to deliver directly

  • Act as a primary media point of contact for clients and liaison for internal department communication, ensuring timely and thoughtful responses

  • Research, analyze, & pull insights about audience behavior, including media consumption habits & preferences

  • Keep key partner departments such as analytics and strategy informed and integrated where needed

  • Remain accountable for adherence to both timelines and work quality and consistency

  • Work closely with publishers & media partners to negotiate media buys & stay up to date on product updates & offerings

  • Confidently navigate task process flow for self and the team

  • Work with more junior team members and interns to help develop skill sets & foster team growth and development

  • Oversee flawless campaign trafficking, tagging & billing

  • Monitor & report on media performance across social, search, video, display, etc. to identify errors and key optimizations, working closely with Analytics and Strategy where relevant

  • Coach junior members of the team on how to research, analyze, & report on competitor media spending & creative, giving final perspectives and inputs

  • Provide feedback and teaching to the junior team on deliverables and work performance

Position Requirements:

  • Bachelor’s degree in Advertising, Marketing, Communication, Media, or equivalent relevant experience

  • 6+ years of media planning & buying experience in an agency, publisher, or brand setting

  • Strong math skills

  • Attention to detail, organization, effective time management, & the ability to prioritize workload with minimal supervision

  • Examples of your work that you feel reflect your personality, work ethic, past experiences, or other differentiators; if group work, please specify your contributions

  • Refined communication skills, both verbal & written

  • Experience in some Google Ads, Facebook/Meta Business Manager / Ads Manager, Google Campaign Manager (“DCM”), Google Analytics, and/or other search and social platforms

  • A positive attitude, an accountable work ethic, a friendly disposition, & a sense of humor

Beneficial Additional Qualifications:

  • Self-starter & independent thinker

  • Exceptional Communicator

  • Joy in solving problems -- media moves quickly & sometimes we write the playbook

  • Proficiency in Microsoft Office (Word, Excel, Powerpoint) and their Google product suite equivalents (Docs, Sheets, Slides)

  • Experience in Asana, Aqua Advantage, GlobalWebIndex (GWI), and/or the LiveRamp Data Marketplace

  • Strong interpersonal skills and a high EQ

A&G is a fiercely independent agency in the cities where independence was born, Boston & Philadelphia. Innovation & culture drive its success.

A&G is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer.

Learn more about A&G here!