At A&G, we are recognized and envied for our craft and creative efficacy. Our mission is to seek and attract the most fearless talent and brave brands who want to do work that works. We believe in the power of creativity to transform brands, businesses, and communities, and we are driven by insights, imagination, and tireless collaboration. We exist to help brands be Unignorable.

A&G (Allen & Gerritsen) is seeking an experienced PR expert to join our team as a Director, PR and serve as a leader in our Newsroom.

The Newsroom is the heart of our earned media discipline, instrumental in driving and deepening the agency's capabilities across media relations, thought leadership development, and executive branding. As a Director in the Newsroom, this role will serve as the strategic anchor for earned media and storytelling at A&G - ensuring mastery of day-to-day execution and owning the strategy and day-to-day leadership of accounts, particularly for accounts rooted in Corporate and Purpose-Driven communications. Serving as an active driver of Newsroom innovation, the Director who thrives in this role will be a problem-solver to the core, seeking new approaches to spark action and earn attention for our clients.

Note that A&G is a hybrid agency, and this role will be expected to collaborate in-person three days a week in our Boston or Philadelphia ThirdSpace.

Craftsmanship

Continuously elevate the quality of our Newsroom to amplify business outcomes, drive exceptional agency output, and deliver an outstanding client experience.

• Serve as the day-to-day account lead, responsible for consistent excellence across all account efforts.
• Lead the development of tailored PR strategies based on deep understanding of the client's business objectives, target audiences, and competitive landscape.
• Serve as a trusted advisor to clients, problem-solving in real time and providing support in times of crisis.
• Lead successful earned media programs that drive meaningful business results, maintaining strong media relationships and crafting successful earned media plans.
• Excel at synthesizing complex or highly technical information into persuasive and impactful storytelling, including key messaging, bylines, and op-eds.
• Lead workflows to ensure Newsroom efforts are seamlessly integrated with Social Media, Creator Relations, and broader integrated teams.
• Manage the day-to-day financial health of partnerships, including contribution to SOWs, staffing plans, and budget tracking.
• Regularly track and report on performance metrics, providing high-level strategic insights to drive optimization.

Curiosity

Proactively explore the evolving media landscape to enhance our partnerships and make our contributions to client relationships and the final work stronger.

• Live "chronically online," staying connected to culture, trends, and inspiring content to ensure solutions resonate with brand audiences.
• In partnership with department leadership, drive ongoing research initiatives to identify new tools and processes to expand Newsroom capabilities.
• Identify and establish new partnerships or tools to scale agency-wide earned media capabilities.

Creativity

A problem solver to the core, you'll constantly seek new approaches to strengthen your work, ideas, and our teams at large - pushing against the conventional to spark action.

• Actively contribute to new business pitches and executive meetings, confidently presenting Newsroom capabilities.
• Consistently identify and seize new opportunities to create unignorable moments for our clients that create tangible growth for their business.

Culture

You are a present and positive member of our A&G community, demonstrating our values and fostering an energizing and inclusive environment that transcends our walls.

• Manage 1-3 direct reports, prioritizing the coaching, mentorship, and stewardship of their career growth.
• Continuously identify and implement ways to raise the quality and consistency of deliverables across the Newsroom.
• Actively contribute to fostering a collaborative, high-performance, and inclusive agency culture.

What You Bring:

• You have 8-10 years of relevant PR experience, ideally inclusive of Corporate and/or Nonprofit communications.
• You excel at synthesizing and converting complex or highly technical information and data points into persuasive and impactful storytelling.
• Writing is your superpower. We're looking for a combination of outstanding technical and creative writing that's been applied to draft key messaging, bylines, speeches, and op-eds.
• You have a proven track record of leading successful earned media programs and securing high-impact coverage. Note that sharing a portfolio will be required.
• You have experience in agency land or on the client side in a fast-paced environment, leading multiple projects, lines of business, and growth areas simultaneously.
• You're entrepreneurial in spirit. You respect established processes but are equally as excited about new challenges that haven't been approached before and building something new.
• You're experienced in new business pitch rooms and executive meetings and are skilled at presentations - both developing written communications and confidently presenting to clients and senior leadership.
• You love being a people manager and prioritize coaching and mentorship of junior team members. This point is last on the list in sequence but first in priority.

Why A&G?

• Join a vibrant team that values creativity, innovation, and making a positive impact.
• Work with a diverse range of clients across industries such as Travel, Tourism, Healthcare, Financial Services, Restaurants, Retail, Food & Beverage, Higher Education, Economic Development and Clean Energy/Sustainability.
• Be part of a culture that encourages continuous learning, professional growth, and having fun while doing great work.
• Collaborate with a team driven by insights, imagination, and tireless collaboration to create inventive brand experiences that evoke emotion, spur action, and create impact.
• Help brands and people transform into the best version of themselves so they can live their purpose each day and have a positive impact on the world.

If you're ready to take your career to the next level and contribute to transforming brands, businesses, and communities, we'd love to hear from you. Apply today and let's create something amazing together.

A&G is a fiercely independent agency in the cities where independence was born, Boston & Philadelphia. Innovation & culture drive its success.

A&G is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer.