Data Strategy Director

Our Experience Practice is dedicated to crafting exceptional customer experiences that drive tangible results for our clients. We harness the power of innovative technology, data-driven insights, and compelling content to forge meaningful connections between people and brands.

Our approach encompasses:

• Innovative data ideation and solution design
• Creation of seamless, automated omnichannel experiences
• Implementation of robust measurement and optimization strategies

Through these efforts, we address complex business challenges and deliver quantifiable success for our clients.

Driven by a passion for innovation, we eagerly embrace the transformative potential of the future. Our expanding global data and analytics team, with its diverse skill set and specialist expertise, operates across multiple Havas agencies. This collaborative approach empowers us to continuously broaden our service offerings and meet the evolving needs of our clients.

We're not just adapting to the future of customer experience – we're actively shaping it, ensuring our clients stay at the forefront of their industry.

Overview of the role

The Director of Data Strategy spearheads the development and implementation of data intelligence initiatives, fostering data-driven decision-making across the organization. It is a pivotal role that bridges the gap between clients and agency teams, addressing complex strategic and omnichannel marketing challenges through innovative use of data.

Key Responsibilities:

Strategic Data Leadership

• Craft and execute comprehensive data strategies aligned with client objectives
• Apply creative problem-solving to devise effective data-driven strategies

Innovation and Thought Leadership

• Champion data planning and analytics across client portfolios and Havas network
• Stay ahead of industry trends and technological advancements

Project Diversity

• Oversee a wide range of initiatives, from targeted campaign analytics to holistic omnichannel customer experience design
• Align all projects with client business goals and industry best practices

Cross-functional Collaboration

• Cultivate trusted partnerships among analysts, strategists, client services, and operational teams
• Coordinate with diverse client stakeholders and external agency partners

Business Acumen

• Identify and address client challenges through data-inspired solutions
• Develop compelling project proposals leveraging cross-functional expertise

Day-to-Day:

Data Solutions Development:

• Develop and present data-driven marketing strategies
• Align client business goals with actionable analytics plans
• Create and present customer journey frameworks
• Design and implement reporting and analysis processes

Performance Measurement and Optimization:

• Establish frameworks for measuring marketing effectiveness
• Define KPIs, benchmarks, and targets
• Implement best-practice testing methodologies

Campaign Management and Project Coordination

• Develop targeting plans and briefs for various stakeholders
• Optimize marketing activities based on data insights
• Work with project management to allocate resources effectively
• Manage timelines for data-related initiatives

Client Advisory

• Serve as a trusted data expert for clients
• Stay updated on privacy laws related to data-driven marketing
• Keep abreast of emerging trends in data analytics and marketing technology

The ideal candidate is a proactive, enthusiastic, and a highly collaborative professional capable of synthesizing complex data insights into actionable marketing strategies. The role demands a unique blend of analytical prowess, strategic thinking, and interpersonal skills to drive innovation and deliver exceptional results in a dynamic agency environment.

This role offers a transformative opportunity to shape and execute innovative strategies that help transform customer interactions.

Experience

• Proven Track Record: 7-10 years of data strategy expertise across agency, client-side, and/or consultancy environments
• Industry Proficiency: Demonstrated experience in data strategy and analytics for: Customer experience programs, Digital marketing initiatives, CRM and / or media
• Communication Excellence:
• Ability to translate complex data concepts for non-technical audiences
• Strong data visualization and storytelling skills
• Exceptional presentation development abilities
• Digital Acumen: In-depth understanding of the digital landscape and data-driven value creation for clients and consumers
• Strategic Planning: Expertise in end-to-end, multi-channel customer journey and campaign planning
• Collaborative Leadership:
• Proven ability to navigate challenging situations through effective collaboration
• Skill in building consensus across diverse teams
• Project Management:
• Demonstrated capacity to manage multiple projects simultaneously
• Meticulous attention to detail
• Strong time management and organizational skills
• Cross-Functional Experience: Success in projects spanning multiple disciplines
• Educational Background: Bachelor's degree from an accredited institution
• Desirable Qualifications: Pharmaceutical industry experience (beneficial but not mandatory)