About Havas Play

Havas Play is the global entertainment, sports, and culture network within the Havas Group. We connect brands with audiences through the power of passions — from live events to branded content, music, sports, gaming, fashion, and more. Our mission is to build meaningful connections through cultural relevance, creativity, and media integration.

Role Overview

We are looking for a strategic and visionary Global Director of Influencer & Social to lead the evolution of Havas Play’s global capabilities in influencer marketing, creator partnerships, and social strategy. This senior leader will define a differentiated offering that goes beyond traditional influencer campaigns — integrating creators, culture, commerce, and content into one cohesive system, and drive effective business growth.

Key Responsibilities

• Define our global vision.

• Develop and champion a unique and compelling positioning for Havas Play in Influencer & Social — rooted in culture, fuelled by creators, and built for impact supported by a robust set of measurement frameworks and tech stack.

• Shape the global offering.

• Design a modular service framework that includes influencer strategy, creator partnerships, social-first content, social commerce, community strategy, paid social amplification, measurement & tools.

• Drive business growth.

• Identify growth opportunities and new business potential across global and local clients. Lead strategic responses to briefs and collaborate closely with client leaders and pitch teams.

• Support and enable local markets.

• Partner with local Play and Havas markets to adapt the global vision to local nuances, audiences, and platforms. Help activate clients and co-develop playbooks, guidelines, and content strategies.

• Establish global governance & tooling.

• Implement scalable processes, tools, and measurement systems for influencer vetting, campaign execution, performance tracking, and reporting — including partnerships with tech platforms and tools.

• Lead internal enablement & upskilling.

• Create and deliver training programs, case libraries, and internal communications to elevate influencer & social expertise across all Havas Play markets.

• Represent Havas Play globally.

• Act as a global spokesperson and thought leader in influencer marketing and social trends. Represent the network in client meetings, conferences, festivals, and industry forums.

Profile & Skills

• 8+ years of experience in influencer marketing, social media, content, or digital innovation — ideally within an agency, platform, or brand.

• Proven track record designing end-to-end influencer strategies and integrated social content ecosystems, ideally for global clients across multiple markets.

• Demonstrated experience in social commerce, showcasing an ability to develop fully integrated strategies that connect content, creators, commerce and media.

• Deep understanding of the creator economy, social platforms, content formats, performance models, and cultural dynamics.

• Hands-on experience with influencer and social platforms/tools (e.g., Tagger, CreatorIQ, Sprout Social), and strong knowledge of social listening and analytics.

• Strong commercial acumen and experience navigating global clients and complex organizational structures.

• Strategic thinker with creative sensibility and a passion for cultural relevance and insight.

• Passionate about staying connected to what moves communities — from emerging trends and formats to conversations that shape culture.

• A strong interest in developments across Asian markets and their influence on the global landscape will be highly valued.

• Excellent communication and leadership skills, with the ability to inspire and align diverse global teams.

• Proven ability to lead teams both vertically (direct reports) and horizontally (across functions and regions), working effectively across multiple cultures and working styles.

• Full professional proficiency in English is essential; native or near-native fluency preferred.

Why Join Us?

This is a unique opportunity to redefine how brands engage with people in the age of creators, content, and communities. You’ll be at the forefront of shaping a global influencer and social vision — backed by the cultural credibility, media power, and creative spirit of Havas Play.

#LI-CO1