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Participant Communication Strategist: 401(k) and Nonqualified Deferred Compensation Plans

Bank of America

Bank of America

Posted on Thursday, June 27, 2024

Job Description:

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. Responsible Growth is how we run our company and how we deliver for our clients, teammates, communities and shareholders every day.

One of the keys to driving Responsible Growth is being a great place to work for our teammates around the world. We’re devoted to being a diverse and inclusive workplace for everyone. We hire individuals with a broad range of backgrounds and experiences and invest heavily in our teammates and their families by offering competitive benefits to support their physical, emotional, and financial well-being.

Bank of America believes both in the importance of working together and offering flexibility to our employees. We use a multi-faceted approach for flexibility, depending on the various roles in our organization.

Working at Bank of America will give you a great career with opportunities to learn, grow and make an impact, along with the power to make a difference. Join us!

Job Description:

This job is responsible for developing and managing the end-to-end product life cycle for highly complex products. Key responsibilities include conducting market research and competitor analyses, determining product pricing, developing short and long-term strategies, and identifying innovative opportunities to modernize product offerings and deliver a more unified customer experience. Job expectations include ensuring that product management efforts are integrated with sales, marketing, operations, implementation, and customer service strategies.

Workplace Benefits serves the core financial needs of individual clients and plan participants by connecting our capabilities across the firm. RPWS is responsible for the development and execution of a comprehensive set of personal wealth and retirement products and services through Banking, Merrill Edge and Advisory channels. RPWS provides tools and content that enables financial advisors and bankers to help their client’s live better financial lives.


As the lead strategist supporting 401(k) and nonqualified deferred compensation plan participant communications, you will be responsible for defining the best-practice communication strategy to maximize customer value through benefit and program adoption, and then deliver on that strategy. Focus includes implementing effective campaigns that support the end-to-end participant journey from initial conversion and enrollment through ongoing engagement and offboarding, as well as new service launches. Focus is to ideate and deliver leading engagement programs, leveraging the best of enterprise capabilities and new media, that drive participant outcomes. In addition, you will evolve/maintain the library of over 100 best practice participant communications ensuring the inventory remains current, compliant, and relevant. Collaboration with product and service, and team partners is critical, along with an understanding of sponsor needs for employee communications.

  • Identifies and creates comprehensive plans for product development and deployment, including supporting the creation of sales training programs and marketing materials to educate clients and internal teams on product capabilities
  • Oversees a set of products and maintains financials, including managing the investment profile and profit and loss (P&L) activities, such as revenue and profit margins
  • Provides information on product trends to sales and marketing teams leveraging knowledge of product functionality, marketplace trends, and the competitive landscape
  • Identifies opportunities to streamline or enhance product offerings to fit client's existing and future needs and support continued growth and operational excellence
  • Manages risk through implementing and monitoring effective controls in partnership with key support partners
  • Partners with internal stakeholders to obtain meaningful insights about markets, clients, and competitors in order to develop products that solve client needs and ensure high adoption rates
  • Develops and influences product strategy, driving products to provide comprehensive solutions across the bank
  • Set annual participant engagement strategy supporting 401(k) and nonqualified deferred compensation plan products and associated services
  • Own and maintain the journey maps and take a holistic perspective on communication needs and voice across all media, including administrative touch points and account access channels
  • Partner with creative and production team to develop and deliver communication programs, ensuring campaigns are on brand and channel appropriate; actively engage with product, Engagement Consultants, channel partners and legal, risk and compliance partners
  • Measure and assess value and impact of all efforts; refine and adjust strategy as needed
  • Identify where marketing platforms that leverage templates and content management systems are appropriate for campaign generation and distribution; support the build and deployment of such campaigns working with production partners and vendors; support future-state content management strategy
  • Integrate with Enterprise marketing strategies and channels
  • Communicate with key stakeholders on a regular basis – obtaining inputs to strategy, socialization of strategy, communication of campaign launches, and impact
  • Maintain knowledge of competitor approaches to communication
  • Support critical strategic initiatives and technology enhancements as required


  • Collaboration
  • Executive Presence
  • Oral Communications
  • Presentation Skills
  • Problem Solving
  • Product Management
  • Continuous Improvement
  • Attention to Detail
  • Influence
  • Strategic Thinking
  • Demonstrated experience with recordkeeping and indicative data and how the two can build and output content, build of design templates to hold data, marketing platforms and content management systems (e.g. Seismic, Salesforce Marketing Cloud)
  • Demonstrated knowledge of new creative platforms such as Adobe Experience Manager in addition to production experience in traditional media including print, email, microsites.
  • Demonstrated experience in AI technologies including social, natural language platforms, audience profiles, etc.
  • Experience/understanding of privacy laws, financial supervision, etc. is helpful
  • Manage multiple initiatives simultaneously ensuring on time delivery

Required Qualifications:

  • 401(k) and nonqualified defined benefit plan communication strategy experience; industry experience
  • Effective project management skills with ability to multitask
  • Ability to analyze results and put findings into action, experience with Tableau a plus
  • Strong communicator and collaborator

Desired Qualifications:

  • 7 – 10 years experience in advertising / marketing

Minimum Education Requirement:

Bachelor’s Degree or equivalent work experience


1st shift (United States of America)

Hours Per Week: