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Social Media Producer, The B-Side

Boston Globe Media

Boston Globe Media

Marketing & Communications
Boston, MA, USA
Posted on Jan 14, 2026

Job Description:

You’ll be responsible for powering the social presence of The B-Side, Boston Globe Media’s award-winning newsletter and social brand for young Bostonians. This role is about translating what’s happening in the city — food, culture, things to do, local news — into scroll-stopping, shareable posts that feel timely, exciting, and genuinely helpful.

Responsibilities:

  • Produce, film, and edit scrolling-stopping, sharable videos showcasing the coolest, cheapest, and most unique things to do around Boston
  • Continue to produce social content within existing B-Side verticals (MBTA food crawls, day trips, local news memes, good news features, etc.); working closely with B-Side’s head of content Emily Schario in the field
  • Spot trends, audience questions, and recurring needs — and turn them into repeatable franchises or formats
  • Engage with our social audience; respond to comments, DMs, engage with other accounts, etc.
  • Publish across Instagram, TikTok, YouTube Shorts, LinkedIn, and emerging platforms, tailoring content to each while maintaining a cohesive B-Side voice
  • Create the daily B-Side newsletter Wordpress for distribution across Boston.com
  • Fact-check scripts and other information that gets shared across social platforms
  • Oversee performance data, providing monthly check ins on high/low engagement posts
  • Use performance data and audience feedback to iterate on tone, timing, and formats
  • Contribute ideas to editorial planning and help identify stories and social content well-suited for our audiences
  • Collaborate with local creators for special content initiatives, including branded content opportunities
  • Shoot original branded content alongside our branded content studio, Studio/B
  • Represent the B-Side brand at member meetups and B-Side events

Qualifications:

  • 2–5 years of experience in journalism, social video, and/or digital media
  • Strong news judgment and understanding of journalistic ethics and standards
  • Deep familiarity with social platforms and what performs well on each
  • Excellent short-form script-writing skills — punchy, clear, conversational, and precise
  • Ability to capture and edit video content on tight deadlines
  • Strong knowledge of the Boston area and its food, culture, and neighborhoods
  • A curious, audience-first mindset and a commitment to inclusive storytelling.
  • Flexibility to work odd hours (occasional weekends, outside 9-5 window, etc.)
  • Entrepreneurial spirit and get-things-done attitude
  • Culture builder and enthusiasm, helping grow B-Side’s culture by championing the brand, introducing new ideas, and supporting the talented team behind Boston’s most relevant media brand
  • A willingness to adapt and be audience focused, with a curious mindset and a commitment to creating an inclusive work environment

The BGMP office is located in downtown Boston, near Faneuil Hall and Quincy Market, and is easily accessible by MBTA and commuter rail lines. This position is based in Boston, and candidates should be based in the area or willing to move.

The annual salary for this role is $65,000 - $75,000.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

EEO Statement: At Boston Globe Media, our mission is to empower, connect, and convene our communities with independent, trusted journalism and storytelling. We know a critical part of achieving this is by having a workforce that is representative of the communities we serve. Boston Globe Media is an equal opportunity employer that welcomes candidates and colleagues of all backgrounds, experiences, perspectives, and skills.