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Marketing Copywriter

Breezeline

Breezeline

Marketing & Communications
Quincy, MA, USA
Posted on Thursday, April 27, 2023

Our culture lifts you up—there is no ego in the way. Our common purpose? We all want to win for our customers. We aim to always be evolving, dynamic, and ambitious. We believe in the power of genuine connections. Each employee is a part of what makes us unique on the market: agile and dedicated.

Time Type:

Regular

Job Description :

About Our Company

Breezeline is a dynamic, innovative company providing the very best Internet, TV, and Voice service to the US markets we serve. We are ‘Above And Beyonders’, who consistently strive to surprise and delight our customers by doing the unexpected. We continually look for new and better ways to enrich our customers’ lives through connected and memorable experiences.

As the eighth-largest cable operator in the United States, Breezeline reaches more than 1.7 million homes and businesses in 13 states with Internet, TV, Voice and fiber services. Headquartered in Quincy, MA, Breezeline is a subsidiary of Cogeco Communications Inc. (TSX:CCA).

Why Work At Breezeline?

As one of the country’s fast-growing Internet service providers, Breezeline offers our colleagues a vibrant workplace culture and excellent career opportunities. As a proudly diverse and inclusive organization, we believe that every person’s unique individuality should be welcomed and celebrated, and their abilities and potential should be honored and recognized. It is a key part of our culture to actively promote opportunities internally to ensure that you are never static in your career with us.

Internal Values – How we act

We’re proud that Breezeline is unlike any other employer in the industry. We work hard, but we never lose sight of the big picture. We understand that our colleagues are looking for more than just a great job – they want an extraordinary life – and at Breezeline, we want to make that a reality.

And here is how we do it.

Fun: We laugh a lot. It makes every day brighter, and if you don’t love what you do, you’re not doing it right.

Job flexibility: We think everything you do matters – at work and home.

Discounted services: We offer our customers some fantastic services, and we think you deserve to enjoy them in your home, too.

Total Rewards: Let’s be honest, everyone wants to make a good salary. We offer attractive total rewards and a great culture to go along with it. We’ve got you and your family covered with one of the best packages in the business.

Career evolution: At Breezeline, you get more than just a job. You get all the tools you need to learn, grow, and achieve your career goals!

Cutting-edge technology: Do you have a passion for technology? Great, we do, too. At Breezeline, you will get the opportunity to manage, influence, play, create, fix, and re-shape the industry.


Position Profile:

Are you a creative individual who has a knack for making mundane topics interesting and fun? We are looking for an experienced and talented Copywriter to join our high-performing and energetic marketing team. You’re a driven professional who feels comfortable writing for both B2B and B2C. You’ve got deep communications experience creating sales and marketing content. You can take complex technical jargon and craft contextual, easy to understand, consumer-centric copy. You will work across the marketing department to help scale key strategic priorities such as lead generation, SEO and customer engagement. The successful candidate is a self-starter, passionate about content creation, with proven experience in increasing awareness, conversion, and engagement of brand, products or services among all customer audiences at scale through copy & content. You are extremely organized and enjoy working in a fast-paced environment where no two days are the same. You will work in a cross-functional manner, collaborating with multiple teams to identify priorities and appropriate messaging across all stages of customer journey to develop content and assets across our marketing channels.


Responsibilities:

  • As a key member of the team, you will write and edit copy for marketing content for use across owned channels and collateral. This content may include web, video, email, info-graphics, tutorials, partner content, internal communications and sales materials.

  • Collaborate across Marketing teams and other internal teams to plan and develop content to engage customers, boost brand awareness, and increase web traffic and conversions.

  • Scale content programs and work with internal/external partners and subject matter experts to define and drive key messages for content and improve content creation efficiency to support team/campaign goals.

  • Assist as needed on other marketing initiatives and integrated campaigns.

  • Apply current and evolving strategic content principles across industries; contribute to strategic recommendations.

  • Ensure content is written in accordance with the Brand guidelines.

  • Follow production/project deadlines and communicate progress with the team.

  • SEO/Keyword Optimization experience is a plus

  • Content Strategy experience is a plus

  • Other responsibilities as assigned.


Qualifications:

  • Bachelor’s degree in English, Writing or related focus

  • 3+ years’ experience as a copywriter for marketing materials. Preferably at an agency and/or with telecoms experience.

  • Strong writing samples

  • Top-notch technical and creative writing skills.

  • At ease managing multiple projects, setting stakeholder expectations, working individually and collaborating across teams.

  • Exceptional communication, organization, attention to detail and time management skills.

  • Ability to provide robust writing samples.

  • Analytical and strategic copywriting skills.

  • Understanding of A/B testing practices and taking action based on data.

  • Experience with SEO

  • Ability to actively build relationships and influence.

  • Brand publisher approach to guide the content our audience is looking for and optimize the path to conversion/engagement.

  • Accountability and confidence to make quick and clear decisions; persistent and not afraid to try and fail.

  • Strong editorial background and proofreading skills, as well as experience adhering to brand guidelines.

Benefits:

  • Competitive salary

  • Medical coverage (including prescription and vision plans)

  • Dental coverage

  • Life Insurance (1x salary at no cost to employee)

  • Long and short-term disability insurance (no cost to employee)

  • Voluntary employee, spousal, and child life insurance

  • Company recognized Holidays with additional Floating Holidays

  • Paid Time Off (PTO) programs

  • Comprehensive Flex Work Policy

  • 401(k) plan eligibility (company match 50% up to 5% of eligible contributions)

  • Participation in the Employee Bonus Plan

  • Participation in the Cogeco Stock Purchase Plan

  • Complimentary and discounted broadband services (for those in our service area)

  • Tuition Reimbursement

  • Headspace Membership

  • Opportunities for LinkedIn Learning subscriptions for select colleagues

#LI-hybrid

#LI-JS1

Location :

Quincy, MA

Company :

Breezeline

At Cogeco, we know that different backgrounds, perspectives, and beliefs can bring critical value to our business. The strength of this diversity enhances our ability to imagine, innovate, and grow as a company. So, we are committed to doing everything in our power to create a more diverse and inclusive world of belonging.

By creating a culture where all our colleagues can bring their best selves to work, we’re doing our part to build a more equitable workplace and world. From professional development to personal safety, Cogeco constantly strives to create an environment that welcomes and nurtures all. We make the health and well-being of our colleagues one of our highest priorities, for we know engaged and appreciated employees equate to a better overall experience for our customers.