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Marketing Operations Analyst



Marketing & Communications, IT, Sales & Business Development, Operations
Quincy, MA, USA
Posted on Monday, August 21, 2023

Our culture lifts you up—there is no ego in the way. Our common purpose? We all want to win for our customers. We aim to always be evolving, dynamic, and ambitious. We believe in the power of genuine connections. Each employee is a part of what makes us unique on the market: agile and dedicated.

Time Type:


Job Description :

About Our Company

Breezeline is a dynamic, innovative company providing the very best Internet, TV, and Voice service to the US markets we serve. We are ‘Above And Beyonders’, who consistently strive to surprise and delight our customers by doing the unexpected. We continually look for new and better ways to enrich our customers’ lives through connected and memorable experiences.

As the eighth-largest cable operator in the United States, Breezeline reaches more than 1.7 million homes and businesses in 13 states with Internet, TV, Voice and fiber services. Headquartered in Quincy, MA, Breezeline is a subsidiary of Cogeco Communications Inc. (TSX:CCA).

Why Work At Breezeline?

As one of the country’s fast-growing Internet service providers, Breezeline offers our colleagues a vibrant workplace culture and excellent career opportunities. As a proudly diverse and inclusive organization, we believe that every person’s unique individuality should be welcomed and celebrated, and their abilities and potential should be honored and recognized. It is a key part of our culture to actively promote opportunities internally to ensure that you are never static in your career with us.

Internal Values – How we act

We’re proud that Breezeline is unlike any other employer in the industry. We work hard, but we never lose sight of the big picture. We understand that our colleagues are looking for more than just a great job – they want an extraordinary life – and at Breezeline, we want to make that a reality.

And here is how we do it.

Fun: We laugh a lot. It makes every day brighter, and if you don’t love what you do, you’re not doing it right.

Job flexibility: We think everything you do matters – at work and home.

Discounted services: We offer our customers some fantastic services, and we think you deserve to enjoy them in your home, too.

Total Rewards: Let’s be honest, everyone wants to make a good salary. We offer attractive total rewards and a great culture to go along with it. We’ve got you and your family covered with one of the best packages in the business.

Career evolution: At Breezeline, you get more than just a job. You get all the tools you need to learn, grow, and achieve your career goals!

Cutting-edge technology: Do you have a passion for technology? Great, we do, too. At Breezeline, you will get the opportunity to manage, influence, play, create, fix, and re-shape the industry.

Position Profile:

The Marketing Operations Analyst will support Marketing Operations and the greater marketing department across the Breezeline marketing team. This role reports in to the Senior Marketing Operations Manager. The Marketing Operations Analyst works closely with and collaborates with all aspects of marketing [Integrated Marketing, Corporate Marketing, Digital Experience, Customer Experience and Corporate Communications/PR] and other cross-functional partners. The Marketing Operations Analyst is responsible for setting up and writing SFMC SQL data extensions for journeys and automations, marketing analysis, producing reports and driving actionable insight for the marketing team.

You will serve as an analytics partner to all areas of marketing providing them with insights regarding their group’s performance. There will be data challenges along the way. You see these an opportunity to further the cause for data integrity and performance marketing. You are a systems thinker who loves data and puzzles who is a storyteller using data to help the marketing team improve their performance.

Marketing Operations Analyst Responsibilities

  • Salesforce Marketing Cloud Data Extension development using SQL and automations.

  • Report creation is in Excel, data visualization suites (Google Data Studio, Tableau or any other BI Tool), via Tableau desktop, and providing clear business requirements to cross-functional partners

  • Focus on Marketing KPIs (Campaign measures such as calls, PSUs, Leads, performance, clicks, opens, etc. and other indicators.)

  • Provides daily updates on reporting and other projects as the audience is marketing management, and the senior management team.

  • Creating actionable customer segments/clusters for reporting and targeting purposes.

  • Reviews existing weekly, monthly, quarterly and annual reporting for accuracy.

  • Creates new reports or elements in response to ad hoc data analysis.

  • Updates data sets on a timely basis, analyzing actual data to improve marketing campaign effectiveness.

  • Troubleshoots as necessary when processes fail or reports show inconsistencies.

  • Provides data to internal marketing customers as requested.

  • Attend meetings and act as the subject matter expert for marketing data and analytical needs of the marketing department.

  • Presenting results to both internal and external customers

  • Other job-related responsibilities as required.

Skills & Experience:

  • Required: 1 to 3 years of experience writing Salesforce Marketing Cloud SQL Data Extension & Automations

  • 1 to 3 years supporting Marketing Operations and Analytics required.

  • Must love data, telecommunications data experience is a plus.

  • Proficiency with Excel, Google Analytics, Tableau, Google Data Studio, Big Query or knowledge of other BI tools and SQL.

  • Bachelor of Science with a major in Business or Marketing with a focus on Analytics, Statistics, Decision Sciences, Applied Mathematics degree or similar quantitative field of study.

  • Expertise manipulating data in Excel at an advanced level preferred.

  • Experience balancing multiple projects concurrently in a high-paced environment.

  • Experience building effective Google Slides presentations.

  • Demonstrated effective verbal, written, and interpersonal communication skills.

  • Experience extracting data from MarTech platforms and data from various systems.

  • Experience surmising and documenting business-reporting requirements.

  • A good understanding of statistics, including regression and predictive modeling is a plus.


  • Competitive salary

  • Medical coverage (including prescription and vision plans)

  • Dental coverage

  • Life Insurance (1x salary at no cost to employee)

  • Long and short-term disability insurance (no cost to employee)

  • Voluntary employee, spousal, and child life insurance

  • Company recognized Holidays with additional Floating Holidays

  • Paid Time Off (PTO) programs

  • Comprehensive Flex Work Policy

  • 401(k) plan eligibility (company match 50% up to 5% of eligible contributions)

  • Participation in the Employee Bonus Plan

  • Participation in the Cogeco Stock Purchase Plan

  • Complimentary and discounted broadband services (for those in our service area)

  • Tuition Reimbursement

  • Headspace Membership

  • Opportunities for LinkedIn Learning subscriptions for select colleagues



Location :

Quincy, MA

Company :


At Cogeco, we know that different backgrounds, perspectives, and beliefs can bring critical value to our business. The strength of this diversity enhances our ability to imagine, innovate, and grow as a company. So, we are committed to doing everything in our power to create a more diverse and inclusive world of belonging.

By creating a culture where all our colleagues can bring their best selves to work, we’re doing our part to build a more equitable workplace and world. From professional development to personal safety, Cogeco constantly strives to create an environment that welcomes and nurtures all. We make the health and well-being of our colleagues one of our highest priorities, for we know engaged and appreciated employees equate to a better overall experience for our customers.