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B2B Revenue Marketing Manager-Hybrid

Bright Horizons Family Solutions

Bright Horizons Family Solutions

Marketing & Communications
Newton, MA, USA
Posted on Wednesday, October 18, 2023

At Bright Horizons, we believe that education and care can change our world – one child, one family, one organization at a time. Are you a revenue-driven marketer looking to make an impactful contribution at the leading and most trusted education and care company? This is the position for you.

As part of the revenue marketing team, you will be responsible for shaping and managing our strategy for employer-sponsored child care centers.

You will work closely with – and learn from – experienced teams across the organization, such as product marketing, operations, sales, and leadership. This is an opportunity to see first-hand how business goals transform into quarterly plans that directly influence revenue.

What you will do:

  • Plan and execute multi-channel B2B marketing campaigns based on specific target verticals, including industry, persona, place in the customer lifecycle, etc.

  • Partner with product marketing and client visibility to leverage our evolving positioning and messaging to drive engagement among buyers

  • Closely monitor campaign performance and make adjustments as needed.

  • Communicate progress and results to marketing, leadership, and sales

  • Drive continuous improvement on the lead-to-appointment conversion rate and other areas across the sales funnel

  • Collaborate with third-party vendors, agencies, and internal teams

  • Establish a close partnership with sales teams to help build and progress pipeline

  • Maintain a close eye on the competitive landscape to help inform decisions and stay on top of new trends; constantly find ways to differentiate our brand and identify best practices

What you bring to the role:

  • 4+ years of B2B marketing experience, preferably in a demand generation or an account-based marketing role

  • Data-driven with the ability to work towards key metrics, report on progress and results, and make necessary adjustments in strategy

  • Ability to segment audiences and craft personalized customer journeys

  • Understanding of the B2B sales funnel and customer lifecycle

  • Excellent problem-solving skills with an outstanding eye for detail

  • Excellent communication and writing skills

  • Demonstrated ability to execute cross-functionally with sales, marketing, and third-party partners

  • Experience using marketing technology, preferably Salesforce

This role has the flexibility to be remote, in-person, or hybrid and includes the following benefits:

• Health Care
• Retirement
• Sick Leave
• Vacation
• Paid Holidays
• Disability Insurance
• Life Insurance
• Tuition Reimbursement


Compensation Range: $100,000-$110,000 per year


Contact us at bhrecruit@brighthorizons.com or 855-877-6866

Bright Horizons is dedicated to creating a workforce that promotes and supports diversity and inclusion. We provide equal employment opportunities to all individuals without discrimination. Bright Horizons complies with the laws and regulations set forth in the following EEO is the Law Poster: EEO – English and EEO – Spanish along with information on the Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA).