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Director, Business Development Marketing

Bright Horizons Family Solutions

Bright Horizons Family Solutions

Marketing & Communications, Sales & Business Development
Newton, MA, USA
Posted on Friday, October 27, 2023

Primary Purpose

Bright Horizons is seeking a Director, Business Development Marketing, who is passionate about the value of childcare services and the needs of the customer to support customer-facing teams. The Director, Business Development Marketing will direct that passion into positioning, messaging, and storytelling, across a variety of content, that will result in tools that customer-facing teams use to drive new customer growth, and client retention and growth. A key part of the company’s Growth Team supporting the commercial adoption of our Family Solutions and child care centers, the director will work directly with Bright Horizons’ Client Services, Client Relations, Growth Enablement, Consulting, and Marketing and Business Development teams. This position has significant visibility with senior leadership and is integral to driving the growth of Bright Horizons’ business-to-business services.

Essential Functions/Responsibilities

  • Strategic ability to understand HR talent trends, particularly as they impact large organizations, benefit buyers, the importance of child care and family support services to talent and benefit strategies, and translate them into a differentiated cogent story that can be leveraged across a variety of sales and client relations situations

  • Working with the sales team, draw the bridge between the broad marketplace benefit knowledge into a client specific marketing strategy to nurture new business and raise retention of existing clients.

  • Strategic and creative ability, via narrative and visual forms, to tell Bright Horizons’ market leading services story and its impact on large organizations

  • Ability to work cross-functionally within the Growth Team, Client Services, Client Relations, Growth Enablement, Consulting, Marketing and Business Development, and leadership, to gain alignment on the overall story, and its permutations, to effectively and efficiently create the content that is used to communicate to customers

  • Ability to work with Growth Enablement to continuously improve the link between winning strategies and local intelligence between Home office and Client Services and Client Relations.

  • Partner with Client Services and Client Relations to gain direct exposure to customers to ensure the stories and content are always aligned to the market’s needs

  • Creative ability to work with content creators and designers to develop and deliver the stories and content scaling the winning marketing strategies across all platforms

  • Ensure effective adoption and use that is measurable to continuously improve what is created

Job Requirements – Education/Experience
Bachelor's Degree required
Master's Degree preferred


7 to 10 years of experience related to product marketing, sales enablement, field marketing, preferably in a services organization

Writing sample required as a part of interview process

Additional Job Requirements

  • Strong interpersonal skills and the ability to work cross-functionally at all levels of an organization

  • Demonstrable customer-facing skills with the ability to engage customers to share their strategies and buying needs

  • Strong communications skills, written and verbal

  • Exceptional presentation skills

  • Demonstrated ability to guide content creators and designers from concept to execution

  • Strong relationship building skills with customer facing teams and a passion to be integral to their success


Contact us at bhrecruit@brighthorizons.com or 855-877-6866

Bright Horizons is dedicated to creating a workforce that promotes and supports diversity and inclusion. We provide equal employment opportunities to all individuals without discrimination. Bright Horizons complies with the laws and regulations set forth in the following EEO is the Law Poster: EEO – English and EEO – Spanish along with information on the Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA).