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Senior B2B Marketing Manager-Hybrid

Bright Horizons Family Solutions

Bright Horizons Family Solutions

Marketing & Communications
Newton, MA, USA
Posted on Friday, December 8, 2023

Calling all intrapreneurs! This is a unique opportunity for an innovative marketer that thrives in an atmosphere of agility and collaboration, with the passion for expanding a growth division, within an already established company. Introducing EdAssist by Bright Horizons. We partner with employee-centric organizations to offer workforce education solutions that drive powerful recruitment, retention, and talent development results. The EdAssist B2B Senior Marketing Manager will be responsible for launching a B2B marketing discipline within EdAssist to drive awareness, interest and qualified leads for our Sales team.

Bright Horizons is a leading education and care company, trusted by families and employers around the world for high-quality child care and early education, back-up care, and workplace education. We partner with some of the world’s best companies to provide services that help employees perform their best and support families to thrive both personally and professionally.

What you will be doing:

  • Plan and execute multi-channel B2B marketing campaigns based on specific target verticals, including industry, persona, place in the customer lifecycle, etc.

  • Partner with product marketing and client visibility to leverage our evolving positioning and messaging to drive engagement among buyers

  • Closely monitor campaign performance and make adjustments as needed.

  • Communicate progress and results to marketing, leadership, and sales

  • Drive continuous improvement on the lead-to-appointment conversion rate and other areas across the sales funnel

  • Collaborate with third-party vendors, agencies, and internal teams

  • Establish a close partnership with sales teams to help build and progress pipeline

  • Maintain a close eye on the competitive landscape to help inform decisions and stay on top of new trends; constantly find ways to differentiate our brand and identify best practices

  • Create ABM campaigns to target and nurture top prospects

  • Develop lead attribution model to demonstrate marketing-driven performance

What we hope you bring to this role:

  • Bachelor's Degree is required

  • 10+ years of experience in product marketing and marketing related disciplines

Additional Job Requirements:

  • 10+ years of B2B marketing experience, preferably in a demand generation or an account-based marketing role

  • Data-driven with the ability to work towards key metrics, report on progress and results, and make necessary adjustments in strategy

  • Ability to segment audiences and craft personalized customer journeys

  • Understanding of the B2B sales funnel and customer lifecycle

  • Excellent problem-solving skills with an outstanding eye for detail

  • Excellent communication and writing skills

  • Demonstrated ability to execute cross-functionally with sales, marketing, and third-party partners

  • Experience using marketing technology, preferably Salesforce

#indcc

Compensation Range: $120,000-$125,000 per year

HAVING TECHNICAL ISSUES WITH YOUR APPLICATION?

Contact us at bhrecruit@brighthorizons.com or 855-877-6866

Bright Horizons is dedicated to creating a workforce that promotes and supports diversity and inclusion. We provide equal employment opportunities to all individuals without discrimination. Bright Horizons complies with the laws and regulations set forth in the following EEO is the Law Poster: EEO – English and EEO – Spanish along with information on the Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA).