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Senior Director of Marketing Analytics-Hybrid

Bright Horizons Family Solutions

Bright Horizons Family Solutions

Marketing & Communications, Sales & Business Development, Data Science
Newton, MA, USA
Posted on Friday, March 8, 2024

The Senior Director of Marketing Analytics would lead our marketing analytics team and play a crucial role in driving data-driven decision-making across the marketing organization. In this strategic leadership role, the role will be responsible for developing and implementing a comprehensive marketing analytics strategy, building and managing a high-performing team, and delivering actionable insights that inform and optimize marketing efforts.

Bright Horizons is a leading education and care company, trusted by families and employers around the world for high-quality child care and early education, back-up care, and workplace education. We partner with some of the world’s best companies to provide services that help employees perform their best and support families to thrive both personally and professionally.

What you will be doing:

  • Work in partnership with key functions and senior marketing leadership to support marketing goals with appropriate analysis (including metrics, reports, analyses, summaries, conclusions and recommendations) and embracing company values and HEART principles
  • Lead and manage a team of marketing analysts, providing coaching, mentorship, and fostering a culture of continuous learning and development.
  • Develop and implement a comprehensive marketing analytics strategy aligned with overall business objectives, focusing on key performance indicators (KPIs) and return on investment (ROI) measurement.
  • Design and execute marketing analytics frameworks and processes to capture, analyze, and interpret data from various marketing channels and sources.
  • Translate complex data into actionable insights and compelling narratives for both technical and non-technical audiences.
  • Collaborate with cross-functional teams, including LOBs, data engineering and Enterprise Product teams, to translate business needs into data-driven solutions and recommendations.
  • Identify and implement new methodologies to improve data collection, analysis, and reporting capabilities.
  • Stay up-to-date on the latest marketing analytics trends and best practices, and continuously seek opportunities to improve the effectiveness and efficiency of marketing programs.
  • Champion data-driven decision-making across the organization and foster a culture of data-driven marketing.

What we hope you will bring to this role:

  • 10+ years of experience in marketing analytics, marketing research, or a related field.

  • Proven track record of leading and managing a team of marketing analysts.

  • Strong understanding of marketing analytics methodologies, including data collection, analysis, and visualization.

  • Experience with marketing attribution modeling and marketing mix modeling.

  • Proficiency in SQL and marketing analytics tools, such as Google Analytics, Adobe Analytics, and marketing automation platforms.

  • Excellent communication, presentation, and storytelling skills, with the ability to translate complex data into clear and concise insights for diverse audiences.

  • Strong analytical and problem-solving skills with a data-driven mindset.

  • Collaborative and results-oriented with a strong work ethic and the ability to manage multiple priorities effectively.

Life at Bright Horizons:

Our home office employees support all facets of our business — and no matter which department you join, you’ll be part of a passionate team doing work that makes a difference in the lives of children and families.

Our people are the heart of our company. Because we’re as committed to our own employees as we are to the clients we serve, our collaborative workplaces are designed to grow careers and support personal lives. Here, you’ll find traditional perks (health insurance, 401(k), PTO, and flex spending) plus child care discounts, education assistance, and so much more. Join us to experience how we support our people to realize their passion, possibilities, and purpose both at work and at home. All in a workplace where you can be you. Come build a brighter future with us.

The range of compensation listed here or that may be discussed in the interview process is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors.

Life at Bright Horizons:

Our home office employees support all facets of our business — and no matter which department you join, you’ll be part of a passionate team doing work that makes a difference in the lives of children and families.

Our people are the heart of our company. Because we’re as committed to our own employees as we are to the clients we serve, our collaborative workplaces are designed to grow careers and support personal lives. Here, you’ll find traditional perks (health insurance, 401(k), PTO, and flex spending) plus childcare discounts, education assistance, and so much more. Join us to experience how we support our people to realize their passion, possibilities, and purpose both at work and at home. All in a workplace where you can be you. Come build a brighter future with us.

HAVING TECHNICAL ISSUES WITH YOUR APPLICATION?

Contact us at bhrecruit@brighthorizons.com or 855-877-6866

Bright Horizons is dedicated to creating a workforce that promotes and supports diversity and inclusion. We provide equal employment opportunities to all individuals without discrimination. Bright Horizons complies with the laws and regulations set forth in the following EEO is the Law Poster: EEO – English and EEO – Spanish along with information on the Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA).

Applicants requiring a reasonable accommodation for any part of the application and hiring process should contact the recruitment helpdesk at 855-877-6866 or bhrecruit@brighthorizons.com. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.