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Senior Director, Center and Field Marketing-Hybrid

Bright Horizons Family Solutions

Bright Horizons Family Solutions

Marketing & Communications, Sales & Business Development
Newton, MA, USA
Posted on Wednesday, June 5, 2024

As the Senior Director of Center and Field Marketing, you will be responsible for Field, Partnership and local marketing efforts for our mission-based childcare business. You will develop, lead and execute strategic marketing initiatives to drive demand, generate leads, and drive enrollments in our childcare centers across multiple US regions. You will oversee a passionate and driven local team. We are looking for leaders who can create change to drive for excellence. This high EQ leader will work cross- functionally with internal stakeholders to drive our overall success.

The ideal candidate thrives in a fast-paced culture and can also make thoughtful decisions. This individual is a strategic thinker and likes to jump into the details to inform decisions. You are curious, creative, and oriented towards developing excellent solutions. You are a people person.

Bright Horizons is a leading education and care company, trusted by families and employers around the world for high-quality child care and early education, back-up care, and workplace education. We partner with some of the world’s best companies to provide services that help employees perform their best and support families to thrive both personally and professionally.

What you will be doing:

  • Develop and execute a field marketing strategy aligned with overall company objectives and growth targets.

  • Lead, mentor and inspire a high performing team of marketing professionals across multiple US regions, fostering collaboration and innovation.

  • Collaborate closely with integrated marketing leadership to understand market trends, identify growth opportunities, and develop marketing programs to support growth

  • Develop and lead scaled marketing strategies that both work nationally and locally in order to efficiently meet our marketing targets

  • In partnership with the Product Marketing and Integrated Campaigns teams, drive initiatives - events, conferences, and seminars - to generate qualified leads and accelerate pipeline.

  • Define, implement and foster a metric-driven approach to measure the impact of field marketing programs. Seek continuous optimization campaigns for maximum impact and ROI.

  • Establish and maintain strong relationships with stakeholders, including operations team, account team, all of the internal integrated marketing teams and executive leadership.

  • Stay current on industry trends, our competitive landscape, and customer insights to inform marketing strategies.

  • Manage an annual budget for field marketing activities, ensuring resources are allocated efficiently and effectively to drive desired outcomes.

What we hope you will bring to this role:

  • Bachelor's Degree - Required

  • MBA - Preferred

  • 10+ years of experience with a proven track record of driving revenue through marketing activities - Required

Additional Job Requirements

  • Local, retail, marketing experience a plus

  • national and local partnership experience for retail and social groups

  • Childcare, education or family related parenting a plus

  • Strategic thinker combined with a relentless focus on creative problem solving and excellence.

  • Proven ability to run complex processes, navigate organizations, and lead meetings / quarterly business reviews effectively and efficiently.

  • Excellent communication, presentation, and relationship-building skills; able to engage with all levels of an organization.

  • Is proactive with strong organizational skills.

  • Ability to thrive in a fast-paced environment and creating alignment with stakeholders

  • Excellent analytical and quantitative skills.

  • This role includes travel up to one week a month

#indcc

The range of compensation listed here or that may be discussed in the interview process is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors.

Life at Bright Horizons:

Our home office employees support all facets of our business — and no matter which department you join, you’ll be part of a passionate team doing work that makes a difference in the lives of children and families.

Our people are the heart of our company. Because we’re as committed to our own employees as we are to the clients we serve, our collaborative workplaces are designed to grow careers and support personal lives. Here, you’ll find traditional perks (health insurance, 401(k), PTO, and flex spending) plus childcare discounts, education assistance, and so much more. Join us to experience how we support our people to realize their passion, possibilities, and purpose both at work and at home. All in a workplace where you can be you. Come build a brighter future with us.

HAVING TECHNICAL ISSUES WITH YOUR APPLICATION?

Contact us at bhrecruit@brighthorizons.com or 855-877-6866

Bright Horizons is dedicated to creating a workforce that promotes and supports diversity and inclusion. We provide equal employment opportunities to all individuals without discrimination. Bright Horizons complies with the laws and regulations set forth in the following EEO is the Law Poster: EEO – English and EEO – Spanish along with information on the Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA).

Applicants requiring a reasonable accommodation for any part of the application and hiring process should contact the recruitment helpdesk at 855-877-6866 or bhrecruit@brighthorizons.com. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.