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Product Marketing Manager-Hybrid MA or CO

Bright Horizons Family Solutions

Bright Horizons Family Solutions

Marketing & Communications, Product
Newton, MA, USA
Posted on Wednesday, June 19, 2024

Communicate the value of Bright Horizons’ early education and care programs, through the development of strategic revenue-driving marketing initiatives. An ideal candidate should be highly motivated and passionate about creating opportunities for families to be consumers of Bright Horizons’ childcare and preschool services. This individual will maximize Bright Horizons’ visibility in the childcare and preschool market and contribute to a broad range of marketing initiatives to generate measurable growth.

Bright Horizons is a leading education and care company, trusted by families and employers around the world for high-quality child care and early education, back-up care, and workplace education. We partner with some of the world’s best companies to provide services that help employees perform their best and support families to thrive both personally and professionally.


What you will be doing:

  • This is a hybrid role that can be located in our headquarters of Newton, MA or Broomfield, CO.

  • Develop comprehensive multi-channel marketing strategies to grow enrollment and revenue for our childcare and preschool business.

  • Conduct market research and competitive analysis to inform product positioning and differentiation.

  • Develop compelling messaging and positioning for our childcare and preschool programs across channels, assets, and campaigns.

  • Collaborate with the product team to develop go-to-market plans to launch new features/updates/products that impact the enhancement of consumer experience/enrollment growth.

  • Track and analyze key metrics to measure the impact and success of marketing campaigns.

  • Stay updated on industry trends and market dynamics and provide actionable insights to inform product roadmap and business strategy.

What we hope you will bring to this role:

  • Bachelor's degree in Marketing - or 5+ years of relevant experience in lieu of degree

  • Master’s Degree in Marketing - Preferred

  • At least 5 years in Marketing (preferably in the early education/childcare/preschool industry) - Required

Additional Job Requirements

  • Proven experience in marketing, preferably in the childcare or education industry.

  • Work autonomously and consult with necessary parties on key decisions.

  • Experience developing product collateral and messaging that directly supports marketing campaigns and go-to-market initiatives

  • Adept at managing tight timelines, competing priorities, and projects that span multiple departments

  • Ability to cultivate strong relationships internally and externally, including client organizations and partner teams

  • Demonstrated success in developing campaigns that measurably generate interest in a product or service

  • Strong verbal and written communication skills

  • Analytical thinker, capable of assessing how marketing efforts contribute to opportunity creation and organizational growth

Compensation Range:
The annual salary range for this role is: $77,000-$85,000 per year

#indcc

Compensation Range: $77,000-$85,000 per year

The range of compensation listed here or that may be discussed in the interview process is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors.

Life at Bright Horizons:

Our home office employees support all facets of our business — and no matter which department you join, you’ll be part of a passionate team doing work that makes a difference in the lives of children and families.

Our people are the heart of our company. Because we’re as committed to our own employees as we are to the clients we serve, our collaborative workplaces are designed to grow careers and support personal lives. Here, you’ll find traditional perks (health insurance, 401(k), PTO, and flex spending) plus childcare discounts, education assistance, and so much more. Join us to experience how we support our people to realize their passion, possibilities, and purpose both at work and at home. All in a workplace where you can be you. Come build a brighter future with us.

HAVING TECHNICAL ISSUES WITH YOUR APPLICATION?

Contact us at bhrecruit@brighthorizons.com or 855-877-6866

Bright Horizons is dedicated to creating a workforce that promotes and supports diversity and inclusion. We provide equal employment opportunities to all individuals without discrimination. Bright Horizons complies with the laws and regulations set forth in the following EEO is the Law Poster: EEO – English and EEO – Spanish along with information on the Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA).

Applicants requiring a reasonable accommodation for any part of the application and hiring process should contact the recruitment helpdesk at 855-877-6866 or bhrecruit@brighthorizons.com. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.