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Community Development Market Manager II

Citizens Bank

Citizens Bank

Marketing & Communications, Customer Service, Sales & Business Development
United States
Posted on Friday, May 17, 2024

Job Description

The Community Development Market Manager (CDMM) functions as a liaison between the bank and the community, focused on leading and coordinating Citizens compliance with the Community Reinvestment Act (CRA). In this role, colleagues are responsible for promoting the banks programs and initiatives to increase CRA qualified business relationships in the community. CDMMs forge partnerships with community organizations to help drive financial empowerment programming and support the banks offerings of small business lending, affordable mortgage products, community development lending and investments benefiting the low-to-moderate income constituency and to ensure the bank achieves an outstanding CRA rating.


  • Serve as the local subject matter expert for all market CRA activity.
  • Implement comprehensive engagement plans with community non-profit organizations and internal business line leaders to drive collaboration and generate CRA business referrals that direct impact the banks CRA performance.
  • Establish and communicate market CRA strategy in collaboration with consumer and commercial business line leaders to ensure key performance indicators are achieved.
  • Advocate for key strategic partners such as local and regional community organizations focused on affordable housing, economic development, workforce development, small business support, and financial empowerment.
  • Establish strong outreach plans by engaging key external community partners and senior executives leveraging new and existing networks to develop CRA business opportunities and promote Citizens commitment to community.
  • Partner with Commercial Banking partners to review pipeline of loans and identify potential CRA qualified community development loans.
  • Execute financial empowerment initiatives such as VITA, mentoring programs, first time homebuyer counseling and basic money management programs by championing the banks Community Ambassador program which connects and promotes CRA colleague volunteerism.
  • Partner with Public Affairs to support national corporate sponsorships, focused on workforce development and financial empowerment that support the bank’s CRA performance objectives.
  • Analyze comprehensive CRA market performance data, using results to develop strategic initiatives to drive CRA performance.
  • Support the banks diversity, equity, and inclusion strategy.
  • Lead annual market strategic planning sessions utilizing data analysis, market intelligence, CRA performance metrics and charitable giving to ensure the establishment of CRA market objectives.
  • Raise visibility of key CRA related community-based programs, grants, and initiatives by partnering with State Presidents’ office, Public Affairs, and business line leadership.
  • Identify, coordinate, and implement volunteer activities in the local community that increase CRA qualified service hours.
  • Manage complex projects related to community development and volunteerism, partnering with CRA Administration on CRA examination data gathering.
  • Maintain current knowledge of public programs aimed at supporting and subsidizing community development efforts.
  • Build strong network and positive reputation for Citizens Community Development with local government and key advocacy groups in the market.


  • Bachelor’s Degree Required
  • 3-5 years’ experience in Community Development including thorough knowledge of the CRA and its application to Community Development.
  • Ability to establish effective relationships with external organizations based on clear communication, transparency, and mutual understanding.
  • Seasoned negotiation skills. Ability to collaborate and gain consensus from various differing points of view through effective compromise.
  • Strong results orientation, which includes meeting commitments, performance metrics, and targeted and required delivery dates.
  • Excellent written, oral and presentation skills. Ability to articulate strategy to senior executives.
  • An acknowledged reputation for intelligent, strong, and decisive leadership as a result of high integrity, intellectual clarity, and a passion for excellence.
  • While a contributing team member, demonstrate ability to work independently with minimal supervision. Self-Starter.
  • Highly Proficient in Microsoft Office Applications (Word, Excel, PowerPoint, Outlook)
  • Experience working with collaborative and video conferencing tools.
  • Familiarity with cloud-computing e.g., OneDrive and SharePoint


Hours & Work Schedule

  • Hours per Week: 40
  • Work Schedule: M-F 8-5 Hybrid 1 day in office 4 days remote Philadelphia Office Must be willing to engage in events outside traditional business hours and days. Some events periodically on weekends.