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Sr Brand Partner

Citizens Bank

Citizens Bank

United States
Posted on Thursday, June 20, 2024

Job Description

The Enterprise Sponsorships & Experiential Marketing Team is hiring a seasoned Experiential Marketing Partner with Business Banking and Commercial Banking experience to join the team and drive/develop innovative and creative branded experiences that align with business line goals. The candidate will be responsible for delivering unique, memorable, and differentiated experiences to help acquire and deepen relationships with clients and prospects, raise satisfaction and foster referrals by identifying and increasing meaningful touch points. They can range from small group events to large multi-day experiences. The ideal candidate has strong relationship building, influencing and negotiating skills and can effectively work with varying levels of colleagues across the organization and external partners. The candidate must be self-motivated to lead as well be a team player, and act with confidence and forward-thinking abilities. This role will require strong written, verbal communication and presentation skills. Time management and ability to success under pressure are imperative to prioritize and manage deadlines and multiple events and experiences.

Primary responsibilities include

  • Lead experiences through development, planning and execution to bring to life our brand and create an emotional connection with attendees to ultimately deepen relationships, deliver advice and guidance and grow the business; work closely with sponsorships colleagues to leverage sponsorship venues
  • Collaborate and communicate with business line stakeholders to understand their needs and develop creative experiential plans to deliver on their objectives and create memorable experiences for our clients across or enterprise footprint
  • Work closely, collaborate and present to key stakeholders including executives, managers and subject matter experts within marketing and the line of business
  • Manage multiple experiences simultaneously, meeting deadlines while being flexible to changing environments
  • Source and research vendors, speakers and venues and manage contracts in internal systems for onboarding, risk analysis and payment
  • Collaborate with Commercial Team, Business Banking Team and other key stakeholders on content and speakers to develop thought leadership discussion experiences for clients and prospects
  • Work with Marketing Growth Strategists and local Relationship Managers to manage invitation lists
  • Create a post experience assessment and report key metrics for each experience
  • Travel frequently for meetings, events and conferences to ensure flawless execution


  • Strategic thinker with ability to identify issues and offer creative solutions
  • Excellent communication skills, both written and verbal; strong ability to execute and deliver presentations to leadership
  • Strong ability to multi-task, manage and organize projects at the same time in various stages of planning
  • Self-driven and ability to work both independently and among a team
  • Ability to exercise judgment in narrow timeframes
  • Proven ability to develop, manage and report on event KPI
  • Proficient in Microsoft Office (Word, PowerPoint, Excel, Outlook, SharePoint, Teams)

Qualifications, Education, Certifications and/or Other Professional Credentials

  • Minimum 7-10+ years in Financial Services Industry and understand products and services offered
  • 7 plus years of event planning experience
  • Must have a passion for Marketing and be comfortable working in a fast-paced environment
  • Willingness and ability to work non-traditional hours (evenings and weekends) and travel as required for on-site event management approximately 30% of time will be traveling.

Hours & Work Schedule

Hours per Week: 40 Hours

Work Schedule: Monday through Friday

Location: Westwood/Boston, MA; 3 days in office 2 days remote