Sr Marketing Partner
Citizens Bank
Sr Marketing Partner
Job Description
We are looking for an experienced, detail-oriented marketer to help drive customer engagement and deepen relationships within our Deposits Marketing team. This role plays a critical part in supporting marketing campaigns and communications that nurture and expand existing customer relationships.
As a Marketing Partner, you will lead the execution of integrated marketing initiatives focused on generating low cost deposits and deepening relationships within our Deposits business. This includes campaign management across direct mail, email, mobile app messaging, digital marketing (SEM, display, social), website updates, editorial content, and retail branch signage. You will collaborate closely with partners across Marketing, Product, Data & Analytics, Legal/Compliance, and Creative teams to ensure campaigns are executed on time, on budget, and with excellence.
This is a fast-paced, high-impact role that requires strong project management skills, attention to detail, and the ability to work collaboratively across teams to deliver results.
Key Responsibilities
Project Management & Communication
- Collaborate with the marketing manager, internal teams, and agencies to manage project timelines and deliverables
- Proactively follow up with stakeholders to ensure progress and resolve roadblocks
- Identify opportunities for improvements based on campaign learnings
- Communicate updates clearly and keep teams aligned
Campaign Development & Execution
- Support the development of creative assets, manage revisions, and ensure materials align with key messages
- Conduct quality checks across all campaign elements (proofs, previews, tracking links, etc.)
- Coordinate with Legal, Compliance, and business teams to review disclosures and marketing language
- Manage tracking link requests and web updates
- Oversee the handoff of final assets to partners and agencies
Direct Mail & Email Coordination
- Work with data teams to develop and review mailing lists
- Manage proofing process, data audits, and list reviews to ensure quality
Budget Management
- Monitor campaign budgets to ensure media buys, expenses, and invoices align with plan
- Process budget adjustments and track moving funds requests
Required Skills & Experience
- 5-7 years of marketing experience, preferably in direct mail, email, or integrated campaign management
- Proven ability to manage projects with a sense of urgency and attention to detail
- Strong written and verbal communication skills
- Experience collaborating across teams and managing multiple priorities
- Financial services experience preferred (Deposits, Lending, or similar a plus)
- Familiarity with Agile marketing approaches is a plus
- Proficiency in Microsoft Office (Word, Excel, PowerPoint); Adobe experience a plus
- Strong organizational skills and ability to manage details
Education:
- Bachelor’s degree required.
Hours and Schedule:
Hours: 40
Schedule: M-F 8-5 Hybrid in Westwood MA office 4 days a week 1 day remote.
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Required Skills
About Us
Equal Employment Opportunity
Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. At Citizens, we are committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day and everyone is expected to be treated with respect and professionalism. Employment decisions are based solely on merit, qualifications, performance and capability.
Equal Employment and Opportunity Employer
Job Applicant Data Privacy Policy
Background Check
Any offer of employment is conditioned upon the candidate successfully passing a background check, which may include initial credit, motor vehicle record, public record, prior employment verification, and criminal background checks. Results of the background check are individually reviewed based upon legal requirements imposed by our regulators and with consideration of the nature and gravity of the background history and the job offered. Any offer of employment will include further information.
Job Info
- Job Identification 40699
- Job Category Marketing & Communications
- Posting Date 08/18/2025, 03:28 PM
- Degree Level Bachelor's Degree
- Job Schedule Full time
- Job Shift 1st
- Locations 200 Station Drive, Westwood, MA, 02090, US
- Working Hours 40
- Career Site Category Marketing, Digital Experience, and Communications