DEPARTMENT MISSION

The analytics team partners with its clients and agency co-workers to help answer three fundamental questions: what happened? so what? and what’s next? Our answers to these questions are rooted in and driven by data. As such, we are experts in leveraging data to measure marketing results, analyze trends and relationships, and identify opportunities for improving marketing and business performance over time. Ultimately, we believe data itself is not a competitive differentiator, rather how a company makes its data actionable that will determine its competitive advantage.

JOB PURPOSE

Our growing agency is seeking an experienced Senior Analyst to lead our digital marketing analytics efforts. In this role, you will be responsible for collecting, analyzing, and interpreting digital marketing performance data to provide actionable insights that drive strategy and optimize campaign effectiveness for our clients.

ESSENTIAL JOB DUTIES

• Develop comprehensive reporting dashboards and data visualizations to track and analyze digital marketing KPIs such as website traffic, lead generation, conversion rates, cost-per-acquisition, and return on ad spend
• Conduct in-depth analyses to uncover trends, identify areas of opportunity, and make data-driven recommendations to improve campaign performance
• Collaborate cross-functionally with account managers, media buyers, and creative teams to understand business objectives and align analytics initiatives
• Stay up-to-date on the latest digital marketing measurement best practices, tools, and technologies
• Effectively communicate analytical findings and proposed optimizations to both technical and non-technical stakeholders and clients
• Manage digital analytics projects from start to finish, including setting project timelines, tracking progress, and delivering high-quality results
• Mentor and train junior members of the analytics team to build a strong, capable department

QUALIFICATIONS

• 4+ years of experience in digital marketing analytics or a related quantitative field
• Proficiency in SQL, Excel, and business intelligence/data visualization tools (e.g. Google Data Studio, Tableau, Power BI)
• Strong understanding of web analytics platforms (e.g. Google Analytics, Adobe Analytics)
• Ability to translate complex data into actionable, easy-to-understand insights
• Excellent communication and presentation skills
• Bachelor's degree in a quantitative field preferred (e.g. statistics, economics, computer science)

ABOUT CONNELLY PARTNERS

At Connelly Partners, our vision is to be the world’s most aggressive advocate of the human voice and our day-to-day mission is to shine a light on the importance of human truths and their power in a data-driven world.

To protect our brands from self-importance, every team member has a role in amplifying their heartbeats and embracing empathy over entertainment. We value the importance of data, but also the power of emotion. We use data to ask better questions and are in the business of pursuing the WHY.

Headquartered in Boston, with a European hub in Dublin, not New York or London and another hub in Vancouver, not Toronto, we’re firmly rooted in shadow cities with an independent fire and a full-service approach. All resources are offered in-house for efficiency and consistency – strategic planning, creative, production (including an onsite studio), analytics, media, influencer marketing, social media, PR, technology and shopper marketing.

For more information on Connelly Partners, please visit www.connellypartners.com, follow us on Twitter (@ConnellyAgency) and Instagram (@ConnellyPartners) , or like us on Facebook (www.facebook.com/ConnellyPartners).Connelly Partners is unable to sponsor visas at this time.

*To protect the interests of all parties, Connelly Partners will not accept unsolicited resumes from any source other than directly from a candidate. Connelly Partners will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.