Department

Data Analytics

Office Location

Boston, MA

Job Title

Senior Analyst, Paid Media Analytics

Reports to

Director of Analytics

DEPARTMENT MISSION

The analytics team partners with its clients and agency co-workers to help answer three fundamental questions: what happened? so what? and what’s next? Our answers to these questions are rooted in and driven by data. As such, we are experts in leveraging data to measure marketing results, analyze trends and relationships, and identify opportunities for improving marketing and business performance over time. Ultimately, we believe data itself is not a competitive differentiator, rather how a company makes its data actionable that will determine its competitive advantage.

JOB PURPOSE

Our growing agency is seeking an experienced Senior Paid Media Analyst to lead our paid advertising performance optimization efforts. In this role, you will be responsible for analyzing performance across all paid media platforms, identifying optimization opportunities, and conducting rigorous testing to maximize campaign effectiveness and ROI for our clients.

ESSENTIAL JOB DUTIES

• Analyze performance data across all paid media platforms (Google Ads, Facebook/Meta, LinkedIn, TikTok, Amazon, etc.) to identify trends, anomalies, and optimization opportunities
• Design, implement, and analyze A/B tests and multivariate experiments to improve campaign performance, including ad creative, audience targeting, bidding strategies, and landing page elements
• Develop comprehensive reporting dashboards and data visualizations focused on paid media KPIs including CTR, CPC, CPM, conversion rates, ROAS, and incrementality metrics
• Conduct deep-dive analyses to uncover performance insights and make data-driven recommendations for budget allocation, audience expansion, and creative optimization
• Partner closely with the media buying team to implement testing strategies and optimization recommendations across campaigns
• Present analytical findings, test results, and strategic recommendations directly to clients in a clear, actionable format
• Stay current on platform updates, new testing methodologies, and paid media measurement best practices
• Manage complex analytics projects from conception to completion, ensuring timely delivery of insights that drive campaign improvements
• Mentor junior analysts on paid media testing frameworks and performance analysis techniques

QUALIFICATIONS

• 4+ years of hands-on experience in paid media analytics, performance marketing, or digital advertising optimization
• Proven track record of designing and analyzing A/B tests and experiments across major paid media platforms
• Advanced proficiency in platform-native analytics tools (Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, etc.) and third-party attribution tools
• Strong technical skills in SQL, Excel, and data visualization tools (Google Data Studio, Tableau, Power BI)
• Experience with statistical analysis and testing methodologies, including significance testing and incrementality measurement
• Excellent client-facing communication skills with ability to translate complex performance data into strategic recommendations
• Collaborative mindset with experience working closely with media buying and account management teams
• Bachelor's degree in a quantitative field preferred (statistics, economics, marketing analytics, data science)

ABOUT CONNELLY PARTNERS

At Connelly Partners, our vision is to be the world’s most aggressive advocate of the human voice and our day-to-day mission is to shine a light on the importance of human truths and their power in a data-driven world.

To protect our brands from self-importance, every team member has a role in amplifying their heartbeats and embracing empathy over entertainment. We value the importance of data, but also the power of emotion. We use data to ask better questions and are in the business of pursuing the WHY.

Headquartered in Boston, with a European hub in Dublin, not New York or London and another hub in Vancouver, not Toronto, we’re firmly rooted in shadow cities with an independent fire and a full-service approach. All resources are offered in-house for efficiency and consistency – strategic planning, creative, production (including an onsite studio), analytics, media, influencer marketing, social media, PR, technology and shopper marketing.

For more information on Connelly Partners, please visit www.connellypartners.com, follow us on Twitter (@ConnellyAgency) and Instagram (@ConnellyPartners) , or like us on Facebook (www.facebook.com/ConnellyPartners).Connelly Partners is unable to sponsor visas at this time.

*To protect the interests of all parties, Connelly Partners will not accept unsolicited resumes from any source other than directly from a candidate. Connelly Partners will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.