Analytics Director

Looking for a role where you’ll make a true difference? At a company full of real humans, engaged in meaningful collaboration on projects we really care about? Look no further. CTP is seeking a new Director of Analytics who will work with and grow a nimble, talented team, leading our analytics strategy and measurement work for notable brands; Someone who’s curious and capable, eager to scale both our capabilities and the department for long term success. If this sounds like you, read on.

Key Responsibilities

• Serve as the Analytics lead on multiple client projects and relationships, collaborating with cross-discipline leaders, connecting with multiple client stakeholders, and participating in new business pitches
• Execute multiple forms of marketing and business analysis, leveraging a range of data sets, technologies, and statistical methodologies to arrive at meaningful insights and recommendations
• Develop and manage a team of analysts, ensuring the successful completion of projects while continually fostering skill set growth

A Day in the Life…

• Analyze the latest real-time performance of campaigns, communicating progress relative to forecasts to key stakeholders, including ideas for optimization and experimentation
• Join a new business call, explaining CTP’s outcomes-driven process, through interactive workshops as well as through visualized concepts and case study examples
• Guide a client early in the campaign development process as to what they should focus their analytics efforts on, from sharing a sound business case to introducing new analytics solutions that maximize insight and learning potential
• Brainstorm with CTP colleagues to craft a high-impact content experience across multiple brand touchpoints, leveraging data to inform decision making
• Meet with analysts to problem-solve, collaborate on applying concepts, evaluate performance results together, and guide them towards client and project growth opportunities
• Advance the development of a new, cutting-edge practice offering that can be leveraged as a valued service for our clients

Desired Skills & Background

• Bachelors and/or Master’s degree in Marketing, Marketing Analytics, Statistics, Economics, Business or Finance
• 7+ years of professional experience in marketing or business analytics-related functions, whether in an agency environment or within a corporate business intelligence role
• Ability to be in our Boston office 2x/week (Tuesday, Wednesday)
• Demonstrated experience in analysis and insight development in the following fields:
  • Marketing contribution (to business performance, quantitative attribution methods)
  • Performance forecasting, benchmarking, and modeling
  • Paid/owned/earned channel analysis (holistic analysis encompassing all media channels)
  • Interactive experience analytics (ability to analyze all consumer touch points across an ecosystem)
  • Research and testing (understanding of market research principles and test design/execution/analysis)
• High level of comfort with data translation, successfully organizing, blending, and transforming disparate data sets into a cohesive database structure

Key Technology experience:

• Ad-serving platforms (Google Campaign Manager/Ads, Facebook Ads Manager, Kenshoo, Marin, Google Ads, etc.)
• Web & business analytics solutions (Google Analytics, Adobe Marketing Suite, etc.)
• Data visualization and analysis software (Tableau, PowerBI, Google Data Studio, etc.)
• Social and audience intelligence tools (Talkwalker, Meltwater, Sprinklr, etc.)
• Business application tools (Google Sheets/Docs/Forms/Slides, Microsoft Word/Excel/PowerPoint, etc.)
• Database translation and pipeline tools (BigQuery, MS SQL Server, Funnel, etc.)
• Statistical analysis tools (R, Python, SPSS, etc.)

CTP offers great benefits and is committed to an effective work/life balance for all employees. We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.