Digital Operations Analyst
CVSHealth
At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.
As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.
Job Purpose and Summary:
The Analyst, CX Optimization will be responsible for accelerating the pace of digital innovation at CVS Health through the management of test ideation, set-up, functional requirements, communication, and measurement plan required to maximize learning. This individual is responsible for overseeing the execution and coordination of our A/B and MVT testing strategies. This is a critical role in shaping and improving the digital customer experience. This individual will monitor performance and provide guidance of the prioritization test plan through data-driven recommendations on all aspects of our digital engagement strategy. This role will involve onsite optimization, ideation, feasibility evaluations, site experience development and evaluating tools/applications to drive an enhanced digital customer centric experience.
Digital testing strategy and day-to-day responsibilities:
- Partner with business owners, CX Optimization Managers, product managers and other stakeholders to define creative requirements and schedule.
- Support development projects related to integration of site optimization capabilities across CVS Health organization.
- Support discovery conversations for testing opportunities within new digital programs.
- Monitor test results, report to partners and CXO Manager, and increase exposure as needed; collaborate with product managers to transition winning tests to the production environment.
- Create test requirements and create test shells in Adobe Target.
- Collaborate/ work cross functionally with CEM/UX/analytics/product partners on capturing test requirements and scope.
- Collaborate with CXO Manager in building out test strategy and gaining alignment
- Create test plan, organize documentation, and follow standard operation procedures and best practices to ensure seamless delivery for CX Optimization Design and Engineering.
- Follow CX Optimization risk mitigation efforts and collaborate with Engineering, Release Management, Accessibility, Privacy, Legal and other partners as applicable to ensure compliance.
- Support urgent business critical content management requests
Report and Testing Tool Management:
- Maintain data integrity; audit campaigns and custom events within the testing platform. Report back data to analytics partners and CXO Managers for signoff on accuracy.
- Create tagging guidance and Adobe Analytics workspaces for test measurement.
- Leverage quantitative and qualitative data to provide insights and propose new testing scenarios and sharing results.
- Partner with internal teams/vendors to use tools correctly and to their optimal capabilities.
- Identify test setup/tracking issues and assist with troubleshooting
Required Qualifications
Prior Relevant Work Experience: 0-2 years
Preferred Qualifications
- Experience with A/B and multivariate testing methodologies
- Experience with Web testing platforms, such as Adobe Target or other A/B testing platform
- Experience managing complex projects, changing priorities and deadlines
- Experience using Adobe Analytics or other analytics reporting platform
- Digital experience within a Healthcare organization
- Experience with using Microsoft Office: Excel and PowerPoint
- Ability to prioritize and adhere to deadlines while managing multiple projects
- Ability to communicate clearly and persuasively to a wide range of audiences
- Experience with Digital Assets: HTML, JavaScript, CSS
Education
High School Diploma or General Equivalent Development (GED) - Required
Associate’s degree - Required
Bachelor’s degree - Preferred
Anticipated Weekly Hours
40Time Type
Full timePay Range
The typical pay range for this role is:
$43,888.00 - $93,574.00This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.
Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
Great benefits for great people
We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:
Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.
For more information, visit https://jobs.cvshealth.com/us/en/benefits
We anticipate the application window for this opening will close on: 05/03/2025Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.