At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

Position Summary

As the Senior Marketing Manager for Wellpartner, you will be responsible for raising awareness, increasing brand perception, and driving growth for the Wellpartner business. You will partner closely with Wellpartner leaders, sales, account and product teams as well as Marketing leaders to identify and align on business priorities. And you will build and execute upon a well-defined strategic marketing plan based on insights, research, industry knowledge and best practices to engage 340B covered entities and achieve business objectives. You will own the go-to-market strategy for Wellpartner and ensure your plan is implemented by engaging effectively with the Wellpartner team, internal subject matter experts, corporate communications, the events team, and various marketing colleagues and creative partners and agencies.

This role requires a deep knowledge of B2B marketing and execution, and the ability to build strong, collaborative relationships. You will be accountable for managing multiple projects simultaneously, on-time and within budget. Your ability to get results with a focus on metrics and reporting will be critical. Some of your key responsibilities will include:

• Leading a small team with the ability to articulate and manage expectations on direction, resources, and support to drive business goals; proactively guide and develop talent to build a high performing team and foster career growth.
• Developing strategic marketing plans leveraging campaign data, audience insights, market research, industry knowledge, and best practices to form the most effective approaches to engage target audiences and drive demand.
• Executing strategic marketing plans to achieve growth and retention targets for Wellpartner. This includes brand positioning and narrative development, internal and external communication plans, marketing collateral development and channel mix to drive maximum results.
• Partnering closely with the business to identify and align on business priorities and ensure the plan is implemented by engaging effectively with subject matter experts.
• Communicating with marketing and business partners on plans and performance in a continuous improvement cycle to meet and exceed goals. This includes reporting on progress, KPIs and goals regularly, and adjusting the marketing plan as needed to optimize results.
• Measuring digital marketing program performance and outcomes to optimize site and campaign performance.

To be a candidate for this role you will possess the following:

• Excellent communication skills, including listening, verbal and written.
• Demonstrated cross-functional collaboration.
• Demonstrated ability to work effectively with key business partners who are off-site/remote.

Required Qualifications

• Minimum of 3+ years B2B marketing experience.
• Experience working across marketing channels (e.g., email, digital, events, sales, media, etc.).
• Experience working with internal and/or external creative agency partners to bring the overall marketing strategy to fruition.
• Health care marketing experience.

Pay Range

The typical pay range for this role is:

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.

• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.

• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

For more information, visit https://jobs.cvshealth.com/us/en/benefits

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.