At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

Overview:
At CVS Health, we are transforming our front store into a gateway for healthcare. With over 7,500 retail locations, we aim to guide millions of Americans on their healthcare journeys. We seek innovative marketing, customer experience, and service design leaders who think big and push boundaries to drive results for both customers and the business.

Role Summary:
As the Marketing Manager on the Store Experience Strategy team, you will be instrumental in delivering new and exciting experiences within our CVS Pharmacy retail locations, with a focus on ease and consistency. Collaborating with cross-functional teams across the enterprise, you will manage the end-to-end delivery of customer-focused, best-in-class Store Experience campaigns and projects, including merchandising initiatives and strategies such as our signature seasonal programming, brand launches, and category reinventions.

Key Responsibilities:

• End-to-End Project Delivery: Implement customer-focused front store shopper experience strategies, utilizing best practices while innovating new tactics to meet objectives.

• Creative Brief Development: Drive the creative brief to optimize consumer decision-making and revenue. Gather and deliver creative feedback based on the approved strategy.

• Data-Driven Insights: Leverage insights from various internal and external data sources to craft strategies and plans. Regularly visit stores, complete hindsight/retrospectives, and conduct competitor analyses.

• Cross-Functional Collaboration: Establish and maintain strong relationships with key stakeholders at the Manager and Senior Manager levels, including Front Store Marketing, Merchandising, Creative, Agency, Legal, Clinical, Finance, and Operations.

• Signage Coordination: Help coordinate the prototyping, printing, and shipping of campaigns.

• Field Communications: Develop and/or coordinate field-facing communications for key projects.

• Process Evaluation and Improvement: Identify and implement new opportunities and process enhancements for workstreams to gain efficiencies and achieve more effective outcomes.

Required Experience:

• 5+ years of marketing experience with a solid foundation in business, retail, and consumer understanding; experience in retail marketing, shopper marketing, store experience, or retail agency/strategy is strongly preferred.

Preferred Qualifications:

• Self-Motivated: High-capacity individual who thrives in a demanding, performance-driven environment and makes thoughtful decisions under tight deadlines. Proven ability to manage a portfolio of projects on time and on budget.

• Excellent Communication Skills: Ability to articulate ideas simply and effectively in both written and oral forms across diverse audiences. Demonstrated experience communicating progress and risks to Senior Managers/Directors, along with proposed risk mitigation solutions.

• Collaborative Track Record: Proven ability to work with internal and external partners across levels to deliver business results.

• Creative Collaboration Experience: Prior experience working with creative agencies, providing strategic direction, feedback, and ensuring alignment with brand strategy.

• Intellectual Curiosity: Willingness to question the status quo to drive improvements and optimizations.

• Retail Environment Familiarity: Strong understanding of the in-store retail environment and the end-to-end consumer shopping experience.

• Matrixed Organization Experience: Experience working in a highly matrixed organization.

• Technical Proficiency: Strong knowledge of Microsoft Word, Excel, and PowerPoint. Proficiency in experience management platforms like Medallia a huge plus.

Education:

• Bachelor’s degree in Business, Marketing, or a related field, or equivalent experience required.

Company Overview:
At CVS Health, our purpose is to bring our heart to every moment of your health. We are committed to delivering human-centric healthcare solutions in a rapidly changing world. Our Heart At Work Behaviors™ empower our employees to transform our culture and innovate solutions that make healthcare more personal, convenient, and affordable. We promote a culture of diversity, inclusion, and belonging and are an equal opportunity employer. We encourage individuals with military experience and their spouses to apply.

Anticipated Weekly Hours

Time Type

Pay Range

The typical pay range for this role is:

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.

• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.

• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

For more information, visit https://jobs.cvshealth.com/us/en/benefits

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.