Sr Analyst, Brand Planning
CVSHealth
At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.
As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.
Position Summary
The Analyst will be nimble, autonomous, and entrepreneurial. This person should be very comfortable with data analysis, have strong financial acumen, and be able to work independently and proactively. They should be able to regularly build high quality executive level presentations outlining consumer Marketing activity, the resulting impacts to financial forecast, and variance drivers. The team serves as central coordinators for annual campaign planning and prioritization, as well as budget and forecast development across the Front Store Marketing teams. The Analyst should feel comfortable working in Excel to analyze data and KPIs and be able to present findings in a clear manner to various stakeholders. This role will require close partnering with the insights and analytics teams to assess consumer brand health metrics and performance based Marketing analytics on an ongoing basis and will be the champion for continually progressive thinking and optimization. This role is best suited for someone with finance/accounting experience, who has worked with commercial business partners and is comfortable supporting multiple teams and projects at one time.
A core area of responsibility for the team will be to draft executive level presentations of marketing plans, business cases, and growth strategies – supporting various peer teams to develop and present a cohesive strategy.
Responsibilities
• Regularly build out Executive level presentations on Front Store Marketing activities, pulling in information from various stakeholders and synthesizing
• Manage cross-portfolio central marketing budget development, actuals tracking, and variance explanations
• Support marketing leaders build financial forecasts that meet critical business and customer goals
• Report out on various marketing, BU, competitive, retail, healthcare, patient, and consumer trends
• Act as the primary point of contact with various reporting and analytics teams
• Attend marketing, retail and industry trade events to stay abreast of emerging business trends and opportunities
• In support of the Director and Sr. Manager, draft the annual Marketing plan and budget guidance and gain alignment across a number of peer stakeholders in Front Store businesses and the Retail Leadership team while providing quarterly updates to the plan
• Execute medium and long-term strategy projects across various functional areas, looking across multiple Marketing focus areas to identify channel effectiveness opportunities, spend allocation, customer analysis, patient and therapy trends in healthcare, etc. to get to a cohesive learning agenda across Retail
• Evolve the capabilities in analyzing trends in real time and/or mechanisms in order to push insights to leadership in a timely fashion
• Support the strategic planning process by developing competitive forecasts and analyses
• Partner with the Insights/Research team to enrich the strategic value of analytics and insights
• Identify, create, and distribute monthly updates on Marketing activity, performance, and go forward plans – in partnership with the various Marketing leaders
• Acts as an internal consultant to the other Marketing leaders in the department, helping mentor teams to conduct analysis and develop strategic plans and business cases
Required Qualifications
• 2+ years of finance, accounting, strategy, and/or marketing experience with a strong foundation of business, retailer, and consumer understanding.
• Experience working in a highly matrixed organization
• Expert in PowerPoint and Excel
• Ability to develop compelling strategic narratives and present findings to senior leadership
• Strategic thinker, with a demonstrable understanding of marketing & sales mechanics
• Strong project management, communication, and strategic thinking skills
• Strong technical acumen and experience
• Proven track record of the ability to work collaboratively with internal and external business partners in delivering ROI positive results.
• Intellectual curiosity, rigorous analytical experience, and a strong familiarity with the digital environment
• Self-motivated, high capacity individual who can function and win in a demanding, performance-driven environment.
• Ability to act as an independent self-starter and anticipate requests to properly execute projects and initiatives.
• Excellent communication skills that can be effectively articulated in both written and oral forms across a diverse audience base.
• Consistently demonstrates professionalism, reliability, accountability, and flexibility in working with others
• Creative problem solver who can incorporate new learnings into existing plans and act decisively and independently.
• Proficient in use of key financial metrics/ratios to evaluate business cases and build accurate forecasts
• Proven ability to inspire, collaborate with, and influence business partners
• Proven ability to analyze data and develop actionable insights
Preferred Qualifications
Experience in Retail/CPG/Healthcare preferred
Education Bachelor’s degree in Business, Finance, Marketing, or related field preferred
MBA preferred
Education
Bachelor's degree or equivalent experience ( 4 years)
Anticipated Weekly Hours
40Time Type
Full timePay Range
The typical pay range for this role is:
$46,988.00 - $112,200.00This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.
Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
Great benefits for great people
We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:
Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.
For more information, visit https://jobs.cvshealth.com/us/en/benefits
We anticipate the application window for this opening will close on: 05/13/2025Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.