MarTech Product Sr. Analyst - Digital Communication Platforms
CVSHealth
At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.
As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.
Position Summary
We are seeking a detail-oriented, strategic, and tech-savvy Product Analyst to join our Enterprise Marketing Technology and Platforms team here at CVS Health. In this junior level role, you will support implementation, maintenance, and optimization of our digital communication platforms used for outbound messaging across the organization. You will collaborate with cross-functional teams including Marketing, Operations, Engineering, Architecture and Analytics. The digital communication platforms Product Analyst role is a member of an Agile Product Team also responsible for defining user stories and prioritizing the team backlog, streamlining the execution of team priorities while maintaining the conceptual and technical integrity of the features/components for the team.
Required Qualifications
- 2+ years required experience in Marketing, Product, Business, Consulting, or IT
- 1+ years of experience enabling, administrating, or deploying marketing communications platforms for large scale cross channel communications (Salesforce Marketing Cloud preferred; may include experience with Braze, Adobe Campaign, InfoBip, Marketo, Oracle Eloqua, Oracle Responsys, IBM Watson, etc.)
- 1+ years of experience enabling technical solutions for marketing-related functions, including channel acquisition, preferences and consent management, customer retention, or cross channel personalization
Preferred Qualifications
- Familiarity with campaign management or marketing orchestration platforms
- Experience managing multiple simultaneous projects from concept to completion under tight deadlines
- Familiarity with Agile processes, such as scrum, Kanban, and/or the Scaled Agile Framework (SAFe)
- Strong critical thinker who makes balanced, insightful decisions using solutions-based thinking in problem solving, asking probing questions and looking for underlying issues
- Ability to effectively work on teams within a highly collaborative environment.
- Excellent verbal and written communication skills for technical and non-technical audiences of various levels in the organization (e.g. executive, management, individual contributors)
- Ability to maintain working relationships with all levels of the organization
- Ability to multi-task and manage several priorities across various lines of business at a given time with a strong knack for project management
- Detail orientated with an ability to keep up-to-date and thorough documentation on a regular basis, including meeting notes, PowerPoint decks, project status documentation, etc.
Education
Bachelor's degree or equivalent work experience in Computer Science, Marketing, Business Analytics, or related discipline.
Anticipated Weekly Hours
40Time Type
Full timePay Range
The typical pay range for this role is:
$64,890.00 - $173,040.00This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.
Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
Great benefits for great people
We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:
Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.
For more information, visit https://jobs.cvshealth.com/us/en/benefits
We anticipate the application window for this opening will close on: 08/29/2025Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.