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Senior Analyst, Paid Search

Digitas

Digitas

Marketing & Communications, IT
Birmingham, MI, USA
Posted on Thursday, March 2, 2023

Company Description

About Collective:

Publicis Collective is a Metro Detroit Agency servicing Stellantis (formerly Fiat Chrysler Automobiles).

We live at the intersection of technology, digital, creative, CRM, analytics and media. We are driven by a common purpose, a powerful spirit, shared behaviors, and a relentless focus on our people. We are constantly challenging the status quo and redefining what’s possible for our clients.

We combine auto industry expertise, top-tier talent and unique, scalable solutions to deliver more valuable customer experiences and tangible business results.

We are driven by our values to Be Better, Be Curious, Be Open & Be Bold

Job Description

Overview:
The Paid Search Senior Analyst is the day-to-day steward of search media for assigned brands, and responsible for monitoring and maintaining search campaign development, activation, and innovation. The Senior Analyst, Paid Search develops and maintains a strong knowledge of their clients’ business and applies their search understanding accordingly to help deliver against the clients’ needs/objectives. The Senior Analyst will work closely with their manager in the development and communication of all search recommendations.

The ideal candidate is an organized, data-driven, collaborative self-starter who is eager to learn and thrives in a fast-pace, ever-changing landscape. Our search team works across a diverse range of sectors on some of the largest and most dynamic clients within the agency.

Role Objectives:

· Build paid search strategies across Google Ads and Microsoft Ads

· Monitor and optimize paid search performance to meet business objectives

· Gather and analyze keyword research necessary to build a new campaign planning and development

· Responsible for presenting recommendations, soliciting and applying client feedback to keyword and copy, pulling and analyzing data to inform campaign reporting, and developing strategic insights with clear actionable items

· Monitor and maintain campaign budgets, pacing, and bid adjustments and proactively advocate for campaign adjustments based on performance trends

· Development and implementation of optimizations and/or testing plans (e.g. search query reports, negative keyword maintenance, keyword overlap, testing implementation)

· Active participation in client status and reporting calls, including presentation of reporting

· Responsible for learning all relevant tools for billing, reporting, analytics and competitive analysis - bid management platforms (Kenshoo/SA360, Prisma, Keyword Planner, Google Trends/Insights Finder)

· Serve as subject matter experts for Search Analysts and be a resource for training and ad hoc questions, showing competency of all core search metric calculations and relationships (e.g. CPC, CPA, CTR, SOV, weighted averages)

· Develop strong working relationship with client teams and partner agencies

Qualifications

· Bachelor’s degree or higher in marketing, advertising, business, or equivalent

· 1+ years of experience in paid search campaign development/management/optimization with the use of leading platforms including Google, Bing, Oath, etc.

· Strong analytical thinking and mathematical skills and an ability to manage data

· Experience with PPC and digital display advertising and traditional media elements

· Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting

· Strong organizational and communication skills

· Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Additional Information

All your information will be kept confidential according to EEO guidelines.