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Senior Vice President, Media Analytics

Digitas

Digitas

Marketing & Communications, Data Science
Birmingham, MI, USA
Posted on Thursday, March 2, 2023

Company Description

Publicis Collective is a Metro Detroit Agency servicing Stellantis (formerly Fiat Chrysler Automobiles).

We live at the intersection of technology, digital, creative, CRM, analytics and media. We are driven by a common purpose, a powerful spirit, shared behaviors, and a relentless focus on our people. We are constantly challenging the status quo and redefining what’s possible for our clients.

We combine auto industry expertise, top-tier talent and unique, scalable solutions to deliver more valuable customer experiences and tangible business results.

We are driven by our values to Be Better, Be Curious, Be Open & Be Bold.

Job Description

Overview:

The Senior Vice President, Analytics and Insights is responsible for the application of data driven insights into the Publicis Collective planning, investment, and measurement process. Additionally, the role requires the candidate design and lead the implementation of modern measurement plans and roadmaps for Publicis Collective clients.

Analytics subject matter experts are a vital part of the client team. They function as expert technical points of escalation, analytical problem solvers and technical translators to internal account teams and clients. They provide ongoing strategic account direction/vision for technology, process, and digital reporting/insights.

Role Objectives:

  • The successful candidate will have experience and expertise in how to intersect consulting skills, data, advanced analytics and marketing strategy to drive and improve clients’ business results
  • Deliver best-in-class media attribution roadmaps, including measuring video and digital multi-touch attribution
  • Manage client data ingestion for advanced attribution and modeling
  • Build strong relationships with internal stakeholders and groups, facilitating synergy between the Strategy and Investment functions that manage day-to-day client business
  • Build and develop relationships with client business directors and brand teams, ensuring that client and overall data proposition is relevant and aligns with strategy direction
  • Drive a culture of ‘always on’ data driven decision making that will institutionalize the use of consumer-driven analytics in media / marketing investment planning
  • Grow product delivery and agency revenue organically by cross selling and up selling value add analytical products across client divisions, markets & categories
  • Scope and direct advanced analytics projects to ensure that the deliverables are designed to answer valuable client and media team questions, and that timelines and scope are adhered to

Qualifications

  • 15+ years’ experience in media analytics, at an agency, on client side, or some combination of the two
  • Strong understanding and experience with media buying, KPI development and technology practices during campaign planning and execution
  • Experience with media measurement tools including: 3rd party ad serving, syndicated research and web analytics, such as iSpot, Netratings, Comscore, Doubleclick, Atlas, Omniture, Coremetrics, Google Analytics , etc. is preferred, but not required
  • Strong client management/consultative experience both presenting and resolving issues
  • Extensive experience leading and managing marketing technology projects from ideation through installation
  • Strong critical thinking and problem-solving skills – demonstrated ability to mine data for relevant and actionable insights
  • Advanced written and verbal communication skills with ability to communicate/translate complex concepts to non-technical audience
  • Demonstrated experience with programmatic audience buying concepts and execution
  • Strong math and analytical skills
  • Advanced MS Office skills (MS Word, Excel, PowerPoint)
  • Experience with statistical modeling software (MATLAB, R, SAS, SPSS, Python) database tools (Amazon Web, SQL, MS Access, Excel PivotTables, MS Sql Server) and enterprise business intelligence tools such as Cognos, Business Objects, Tableau, or Datorama
  • Very good understanding of traditional and digital media data
  • Excellent project management skills
  • Excellent organizational skills and attention to detail a must
  • Excellent presentation and communication skills

Additional Information

All your information will be kept confidential according to EEO guidelines.

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