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Senior Associate, Media Planner



Marketing & Communications
Birmingham, MI, USA
Posted on Thursday, September 14, 2023

Company Description

Here at Perfomics/Publicis Collective, we live at the intersection of technology, digital, creative, CRM, analytics, and media. We are driven by a common purpose, a powerful spirit, shared behaviors, and a relentless focus on our people. We are constantly challenging the status quo and redefining what’s possible for our clients. We combine media expertise, top-tier talent, and unique, scalable solutions to deliver more valuable customer experiences and tangible business results. We are driven by our values to Be Better, Be Curious, Be Open & Be Bold.

Job Description

The role of the Senior Associate is to be the day-to-day steward of media communications for assigned brands, including accurate budget control and flow of media activity. You will be required to develop and maintain a strong knowledge of the client's business and apply online and offline media understanding accordingly to help deliver against the client’s needs/objectives. You will work closely with Managers in supporting media recommendations. You will also be responsible for management, oversight, and priority setting for respective Associates. Our team is energetic, fun, and collaborative. We are committed to developing good work, enjoying our jobs, and working as a team.

Role Objectives:

  • Assist the manager in the development of media plan options and recommendations
  • Maintain and manage budgets, flowcharts, and flow of media activity for reporting purposes
  • Demonstrate a strong understanding of media fundamentals, including media math, target audience development, and communication goals (reach/frequency)
  • Demonstrate proficiency with systems/tools (Media Tools, MRI, ComScore)
  • Manage media Associates through day-to-day tasks and foster media knowledge growth
  • Establish collaborative, productive working relationships internally and with partner agencies (where/when applicable), helping to create a seamless communication process
  • Demonstrate creativity and agility when problem-solving
  • Prepare media authorizations per approved plans/project requests


Minimum Qualifications:

  • 2 years of Media Planning experience, Media Tools knowledge is a must
  • strong proficiency within Excel
  • Strong communication and presentation skills, professional, with strong teamwork skills
  • Familiarity with Competitive systems (AdViews/Kantar)
  • Working knowledge of Syndicated research tools (eg. MRI, Comscore, etc.)
  • Curious and motivated, solution-oriented problem solver
  • Adept at time management and handling shifting priorities

Additional Information

All your information will be kept confidential according to EEO guidelines.