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Director, Digital Investment

Digitas

Digitas

Detroit, MI, USA
Posted on Wednesday, November 29, 2023

Company Description

At Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses living data to create brand movements at the speed of people’s lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.

As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.

Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands.

Job Description

The Director will lead digital investment for their brand, build and foster key client relationships for our client. The Director will also lead a team in the tactical development and execution of digital investment best practices across all digital channels and collaborate with leaders across cross-functional teams to ensure the best possible results. The ideal candidate will be a thoughtful decision-maker who loves data and has the proven ability to lead strategic planning and buying initiatives including deck writing and presentation, budget and channel allocation, and audience development.

This is an energetic, supportive, and collaborative team that manages a partnership-driven client and fosters an environment of respect, learning, and development.

Role Objectives:

  • Oversee respective media clients, with a focus on strategic vision, team management, process refinement, and financial administration

  • Manage all projects to ensure the highest level of quality assurance, performance, and innovation

  • Oversee/Develop brand strategies that drive client KPI’s

  • Help clients orchestrate and leverage all available digital platforms to drive measurable results

  • Steward client interest in the areas of tracking and delivering measurable results and analytics, market knowledge, and audience insights

  • Promote when appropriate, the use of other agency services - research, technology, creative, etc. - in executing the media campaigns and cohesive programs

  • Stay well versed of new technologies and trends to apply strategically to client’s business as well as proactively construct business-building ideas

  • Relationship Development

  • Work collaboratively in planning sessions regarding client strategy and approach, providing leadership, consultation and acting as a voice for digital media

  • Establish and manage relationships with senior media clients as well as be a key agency contact and resource for clients across other disciplines/departments

  • Partner with other brand agency leads to deliver unified cross-platform strategies and ideas

  • Collaborate with agency cross-functional teams to deliver cohesive business solutions and strategies

  • Manages workflow, efficient and profitable servicing of clients, staffing levels, fosters healthy team structure, team assignments

  • Financial Competencies

  • Manage and oversee monthly and end of campaign client billing, digital media budget reconciliations

  • Maintain knowledge of reporting, analytic, auditing, and financial platforms and tools along with their functionality

  • Leadership & Management

  • Keep other agency departments informed about the digital media work produced for clients and best practices

  • Liaise with high-level brand representatives including VPs and CMOs

  • Enforce established agency policies and procedures; work continually

  • Assist in new business efforts as needed

  • Provide leadership/motivation and convey the vision and values of the agency to media staff

  • Critiques, conducts and reviews, performance evaluation of media team; working closely with Associate Media Directors and other assigned staff to provide mentorship and guidance to the team

  • Serve as point of escalation for client issues and concerns

Qualifications

  • Bachelor's degree or higher, with a concentration in advertising, marketing, business administration, communications, or equivalent

  • 7-10+ years of digital media buying experience across all platforms: display, search, mobile, programmatic, and paid social

  • Proven experience developing and leading a team

  • Excellent communication and negotiation skills

  • Proven knowledge of digital planning and buying process

  • Strong quantitative skills, including analytical abilities and math proficiency

  • Problem-solver, with the ability to move quickly between tasks, and think clearly under pressure

  • Self-starter with ability to work independently and in a collaborative team setting

  • Strong technical proficiency in Microsoft Office Suite with a heavy focus on Excel

Additional Information

All your information will be kept confidential according to EEO guidelines.

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