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Senior Analyst, Analytics



IT, Data Science
Birmingham, MI, USA
Posted on Tuesday, January 23, 2024

Company Description

At Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses living data to create brand movements at the speed of people's lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.

As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we're recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.

Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world's best-known and most successful brands.

Job Description

At Publicis Collective, the Analytics team is responsible for driving client performance by combining insights and strategic thinking across client engagements. As a Senior Analyst, you have the opportunity to shape the strategic direction of a client's business and marketing strategy through the delivery of data driven insights. Specifically:

  • Deliver client and internal solutions through quantitative analysis in line with industry best practices
  • Execute analytics projects in coordination with the analytic team lead and partners across the agency
  • Provide subject matter expertise on marketing strategy, digital attribution, experimental design, media mix, budget allocation, audience and programmatic strategy, consumer insights and competitive analysis
  • Contribute to innovation within digital marketing and analytics within the agency and industry

Role Objectives:

Client Responsibilities

  • Define, prioritize and execute various analytics projects including: budgeting, forecasting, scenario planning, test design, campaign management and advanced report production
  • Marketing analytics, including predictive analytics, digital attribution modeling, and market forecasting
  • Developing models to analyze short term impact of marketing but also the long term impact on brand and competitive position
  • Estimation of marketing impact and efficiency, return on investment (ROI), marginal return on investment (MROI), brand equity, profit, and market share
  • Utilizing econometric techniques to measure ROI of traditional media tactics (TV, print, circular, direct mail, etc.) as well as offline impact from digital mediums
  • Practical skills with ability to derive actionable insights that help our clients make decisions and drive performance

People & Team Development

  • Assist analysts with skill development and problem solving

Practice Development

  • Identify and build business case and provide feedback on best practices
  • Assist manage product/service development
  • Provide training to employees across departments on analytical approaches to marketing


  • 2-4 year of experience in interactive marketing, business consulting using data and information to drive marketing recommendations
  • Degree in marketing or quantitative discipline such as statistics, mathematics, or economics. MBA or Advanced Degree a plus
  • Understanding of digital marketing methods and systems including Search, Display & Programmatic, Social Media, Content
  • Proficient at querying data within SQL environments (SQL Server, BigQuery)
  • Experience in R, Python (or other statistical analysis and data mining packages) preferred
  • In-depth knowledge in multivariate testing and statistical analysis
  • Experience in leading web analytics platforms (Adobe Analytics and Google Analytics) is preferred
  • Experience with business intelligence platforms such as Tableau a plus
  • Possession of excellent written, oral communication and presentation skills
  • Proficient in Excel, Word, PowerPoint, MS Access, experience with VBA a plus
  • Detail oriented, quick learner and able to balance multiple tasks
  • Strong project management skills

Additional Information

All your information will be kept confidential according to EEO guidelines.

We know that when the whole person is cared for, they are able to do their best work. That is why we offer benefits that go way beyond comprehensive health, dental, 401K matching, and flexible time. We also offer access to over 16+ Business Resource Groups, mentorship programs and training opportunities, wellness and enrichment programming, extensive benefits for caregivers and new parents, tuition reimbursement, and so much more.