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Senior Associate, Brand Experience

Digitas

Digitas

Detroit, MI, USA
Posted on Wednesday, January 24, 2024

Company Description

Publicis Collective is a Metro Detroit Agency servicing Stellantis (formerly Fiat Chrysler Automobiles).

We live at the intersection of technology, digital, creative, CRM, analytics and media. We are driven by a common purpose, a powerful spirit, shared behaviors, and a relentless focus on our people. We are constantly challenging the status quo and redefining what’s possible for our clients.

We combine auto industry expertise, top-tier talent and unique, scalable solutions to deliver more valuable customer experiences and tangible business results.

We are driven by our values to Be Better, Be Curious, Be Open & Be Bold.

Job Description

The role of the Senior Associate is to be the day-to-day steward of media communication for assigned brands, including accurate budget control and flow of digital media activity. You will be required to develop and maintain a strong knowledge of the client's business and apply online media understanding accordingly to help deliver against the client’s needs/objectives. You will work closely with the Managers in the development and communication of all media recommendations. You will also be responsible for management, oversight, and priority setting for respective Associates. Our team is energetic, fun, and collaborative. We work on the corporate differentiation/branding part of the account. We are committed to developing good work and enjoy our jobs and team.

Role Objectives:

· Assist the manager in the development of digital media plan options and recommendations.

· Maintain accurate budget control and flow of media activity and update client on the timeline/consistent basis

· Demonstrate a strong understanding of online media fundamentals, including media math, target audience development, and communication goals (reach/frequency)

· Demonstrate proficiency with systems/tools (MRI, Media Tools, ComScore)

· Gather and analyze appropriate research to provide sound, strategic, consumer insights-driven digital media recommendations

· Establish collaborative, productive working relationships with partner agencies (where/when applicable), helping create a seamless communication process.

· Demonstrate creativity and agility when problem-solving.

· Delivering POVs/position papers on key client issues and/or client opportunities

· Prepare media authorizations per approved plans/project requests

Qualifications

· 1+ years of Media Planning experience, Media Tools knowledge is a must

· Familiarity with Competitive systems (AdViews/Kantar)

· Working knowledge of Syndicated research tools (eg. MRI, Comscore, etc.)

· Strong proficiency in Excel

· Strong communication and presentation skills, professional, with strong teamwork skills

· Curious and motivated, solution-oriented problem solver

· Adept at time management and handling shifting priorities

Additional Information

All your information will be kept confidential according to EEO guidelines.

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