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Director - Media

Digitas

Digitas

Marketing & Communications
Cairo, Cairo Governorate, Egypt · Cairo, NY, USA
Posted on Sunday, January 28, 2024

Company Description

Publicis Media is one of the four solutions hubs of Publicis Groupe, alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is comprised of Starcom, Zenith, Digitas, Spark Foundry and Performics, powered by digital-first, data-driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 23,500 employees worldwid

Job Description

Lead the overall strategic direction of the agency.

Manage a team of strategists and lead the development and implementation of strategic plans for key clients.

Lead the agency’s strategic efforts to identify new business opportunities and grow the agency’s client base.

Create proposals, presentations and research reports.

Monitor media and social media trends.

Identify and pursue new business opportunities

Strategy plays a fundamental role in shaping creativity and innovation through the veins of our agency, as a strategist for your client account(s) you will be responsible for leading the quality of strategic thinking across the span of your remit. Armed with the understanding of your client's business. their vertical sector and their typical consumers and prospects, you will be tasked to create compelling and innovative strategic direction that enables your client's brands and products to gain competitive advantage in the marketplace.

In close collaboration with various agency & account teams, the job the of strategist is to be the go-to thought leader for their given client businesses & sectors, translating creative and innovative thinking into the activation of memorable & award winning ad campaigns.

As a leading strategist you will serve as a key internal and external stakeholder, elevating the strategic capability throughout the agency, as well as representing the agency and it's strategic pedigree in various forums.

Main Tasks

Technical & Product

In-depth knowledge of media planning and buying processes, platforms, and tools.

Strong understanding of marketing and advertising trends and technologies, and ability to apply them to strategy development.

Strong analytical skills and ability to interpret data and market research.

Strong understanding of media laws and regulations.

Up to date understanding of macro and micro consumer, technology, advertising and industry trends, with the ability to apply knowledge for strategy development.

In-depth knowledge of workings of media planning, channels and buying processes.

Experience working with various ad platforms & partners and insights tools.

Strong analytical skills and ability to interpret data and market research to identify trends.

Ability to articulate in the form of compelling story telling, delivered via in-person live presenter forums.

Demonstratable ability to leverage compelling strategic direction in winning new agency business.

Business Acumen & Operational Efficiency

Strong understanding of the advertising and media industries and the role of media strategy within them.

Proven ability to manage multiple projects and clients.

Strong project management skills and ability to prioritize, meet deadlines, and work under pressure.

Strong understanding of budgeting and forecasting.

Strong understanding of the client's business goals, objectives and target audience

Strong project management skills and ability to prioritize multiple workstreams, meet demanding deadlines, and operate under pressure.

Ability to collaborate with internal and external stakeholders of varying backgrounds and degrees of seniority.

Proven ability to leverage expertise, experience and strong communication skills in order to influence key client stakeholders.

Excellent written, oral and presentation communication skills.

Innovative & Analytical Mindset

Ability to think strategically, creatively, and analytically.

Proven ability to identify new opportunities and develop effective solutions.

Strong communication and negotiation skills.

Strong problem-solving skills.

Strong team player and leadership skills

Ability to think strategically & creatively, and to apply analytical reasoning to problem-solving.

Strong desire to help brands innovate in the way they connect with their consumers and prospects.

Proven ability to create/identify new opportunities and develop effective solutions.

Demonstratable ability to map success measurement criteria against strategic direction.

People & Leadership

  • Capable of developing and sharing a strategic vision that others can aspire and commit to, having the confidence to adjust and adapt in the dynamic world.
  • Able to use storytelling to connect with internal and external stakeholders in a compelling manner to influence and inspire.
  • Able to handle complex issues and make decisions even when missing information.
  • Able to proactively develop meaningful relationships with key decision makers across functions.
  • Accepts responsibility for client problems, manages conflict and actively works to solve issues internally and externally.
  • Able to build succession plans and grow and mentor future talent.
  • Encourages others to value difference, collaboration and positive spirit while getting the best out of their diverse teams.
  • Listens and proactively seeks views from others to create an environment that is transparent and comfortable for others to share.
  • Able to understand, inspire and motivate their team to pursue goals and deliver beyond their beliefs.
  • Able to assess ideas and people on merit alone, without bias or favoritism and gives recognition when due.
  • Capable of coaching and supporting others by aligning career expectations, defining success criteria and providing actionable, open and constructive feedback.
  • Capable of persuading others with integrity by understanding their motivations and identifying their concerns and work toward solving them.
  • Able to handle complex messages and is able to convey issues to facilitate others' understanding.
  • Able to manage multiple viewpoints to build consensus and create positive outcomes for all stakeholders.
  • Initiates and leads open conversations with internal and external stakeholders to build trust and ensures long term influence, partnership and support.
  • Empowers individuals to solve problems and creates opportunities for others to grow and demonstrate their learning agility.
  • Capable of breaking down silos to enable cross collaboration by leveraging expertise resulting in cross-selling across different Groupe verticals and practices.
  • Able to encourage their team to evolve processes and improve collaboration to drive efficiencies, quality and effectiveness.
  • Steers teams on key-clients strategies and ensures delivery of a superior output.
  • Drives a culture of trust with peers, clients and other stakeholders.
  • Capable of developing and sharing a strategic vision that others can aspire and commit to, having the confidence to adjust and adapt in the dynamic world.
  • Able to use storytelling to connect with internal and external stakeholders in a compelling manner to influence and inspire.
  • Able to handle complex issues and make decisions even when missing information.
  • Able to proactively develop meaningful relationships with key decision makers across functions.
  • Accepts responsibility for client problems, manages conflict and actively works to solve issues internally and externally.
  • Able to build succession plans and grow and mentor future talent.
  • Encourages others to value difference, collaboration and positive spirit while getting the best out of their diverse teams.
  • Listens and proactively seeks views from others to create an environment that is transparent and comfortable for others to share.
  • Able to understand, inspire and motivate their team to pursue goals and deliver beyond their beliefs.
  • Able to assess ideas and people on merit alone, without bias or favoritism and gives recognition when due.
  • Capable of coaching and supporting others by aligning career expectations, defining success criteria and providing actionable, open and constructive feedback.
  • Capable of persuading others with integrity by understanding their motivations and identifying their concerns and work toward solving them.
  • Able to handle complex messages and is able to convey issues to facilitate others' understanding.
  • Able to manage multiple viewpoints to build consensus and create positive outcomes for all stakeholders.
  • Initiates and leads open conversations with internal and external stakeholders to build trust and ensures long term influence, partnership and support.
  • Empowers individuals to solve problems and creates opportunities for others to grow and demonstrate their learning agility.
  • Capable of breaking down silos to enable cross collaboration by leveraging expertise resulting in cross-selling across different Groupe verticals and practices.
  • Able to encourage their team to evolve processes and improve collaboration to drive efficiencies, quality and effectiveness.
  • Steers teams on key-clients strategies and ensures delivery of a superior output.
  • Drives a culture of trust with peers, clients and other stakeholders.

Self

  • Showcases agility and ability to adapt to different situations based on past experiences, feedback and industry changes.
  • Is able to set high impact objectives and goes above and beyond to exceed performance.
  • Demonstrates the Growth Mindset and is capable of taking ownership of personal development to continuously evolve and futureproof their capabilities.
  • Able to constructively challenge the status quo and take risks to challenge internal and external perspectives.
  • Approaches situations and individuals with honesty, integrity, transparency and humbleness.
  • Able to stay resilient and maintain drive and a positive outlook when faced with challenges.
  • Actively listens and is receptive to others' feedback on performance.
  • Able to take justified risks when appropriate and takes accountability and responsibility when things don’t go as planned.
  • An early identifier of change, is able to proactively develop and share plans to seize the opportunity.
  • Acts ethically and makes ethical decisions in line with local regulations and contracts, even in the face of ethical challenges.
  • Able to listen to other people in a way that they feel understood, and is respectful of others.
  • Capable of making timely decision that take into account different factors in ambiguous circumstances, considering impacts internally and externally.
  • Able to build initiatives despite doubts or resistance from others to deliver strategic impact.
  • Able to promote, champion and model wellbeing to sustain high performance.
  • Showcases agility and ability to adapt to different situations based on past experiences, feedback and industry changes.
  • Is able to set high impact objectives and goes above and beyond to exceed performance.
  • Demonstrates the Growth Mindset and is capable of taking ownership of personal development to continuously evolve and futureproof their capabilities.
  • Able to constructively challenge the status quo and take risks to challenge internal and external perspectives.
  • Approaches situations and individuals with honesty, integrity, transparency and humbleness.
  • Able to stay resilient and maintain drive and a positive outlook when faced with challenges.
  • Actively listens and is receptive to others' feedback on performance.
  • Able to take justified risks when appropriate and takes accountability and responsibility when things don’t go as planned.
  • An early identifier of change, is able to proactively develop and share plans to seize the opportunity.
  • Acts ethically and makes ethical decisions in line with local regulations and contracts, even in the face of ethical challenges.
  • Able to listen to other people in a way that they feel understood, and is respectful of others.
  • Capable of making timely decision that take into account different factors in ambiguous circumstances, considering impacts internally and externally.
  • Able to build initiatives despite doubts or resistance from others to deliver strategic impact.
  • Able to promote, champion and model wellbeing to sustain high performance.

Qualifications

Education and Experience Required

  • Bachelor's degree in marketing, advertising, or a related field.
  • Minimum of 10-13 years of experience in a strategic planning role, preferably within a media agency, with a proven track record of leading teams and managing client relationships, and senior-level management experience.
  • Strategy & project management related certification is a plus
  • Experience in collaborating with multiple internal and external partners in achieving joint-goals.
  • Experience in working alongside business development/growth teams in winning new business via compelling strategic direction.

Core Attributes

Analytical Thinking

Breaks down problems and issues into sub-components and then assesses the costs, benefits and risks of various options prior to selecting a particular approach.

Strategic Thinking

Can analyze organizational strengths and weaknesses and then combine these with knowledge of the industry, market and organization to develop long-term strategy.

Product Knowledge

Has a good understanding of product line features and benefits and uses that knowledge to optimize sales with each client. Understands the product market and uses this knowledge to increase personal credibility and product sales. Keeps abreast of competitors' activities and typically responds quickly to what the competition is doing.

Planning

Develops the steps necessary to accomplish long-term goals. Identifies long and short-term goals and establishes realistic plans to reach them. Allocates required resources, allows for contingencies and ensures that plans fit with the larger needs of the organization. Sets milestones to measure progress along the way.

Presentation Skills

Comes across as confident and well-prepared when making group presentations. Makes effective use of visual aids or presentation software and looks at ease while handling questions from the audience. His/her presentations hold the audience's attention and tend to be the right length for the amount of information covered.

Productivity

Meets or exceeds productivity standards that have been established for his/her organizational level or position. Has successfully combined skills, ability and effort level to ensure that expectations related to results/output are achieved.

Teamwork

Is an effective team player who adds complementary skills and contributes valuable ideas, opinions and feedback. Communicates in an open and candid manner and can be counted upon to fulfill any commitments made to others on the team.

Negotiation Skills

Demonstrates the ability to negotiate compromises that leave various stakeholders feeling that their interests and positions have been understood and that the resulting solution is even-handed and fair to all parties. Accomplishes this through listening to differing points of view and taking each view into account. Looks for common interests and helps parties explore and reach middle-ground solutions.

Interpersonal Skills

Shows genuine sensitivity to the needs, feelings and capabilities of other people. Deals with others in a pleasant manner. Treats others with respect and consideration.

Leadership

Articulates a vision that others choose to follow. Models behaviors expected of others and inspires others to undertake challenging tasks and projects (leading by example).

Time management

Prioritizes tasks and manages time to ensure that deadlines are met. Plans his or her time and sticks to those plans. Prevents or manages interruptions until the highest priority tasks are accomplished. As well as, keeping a work / life balance in perspective.

Communication

Communicates effectively and appropriately. Uses good judgment as to what to communicate to whom as well as the best way to get that accomplished. Speaks in a clear and credible manner, selecting the right tone for the situation and audience. Listens to others and allows them to make their point.

Education and Self Development

Makes it a practice to take charge of self-development by soliciting feedback, setting priorities, and then acquiring or strengthening skills and knowledge through coursework or other methods.

Initiative (Employees)

Recognizes opportunities and initiates actions to capitalize on them. Looks for new and productive ways to make an impact. Demonstrates this characteristic when it comes to generating new ideas or processes, capitalizing on new business opportunities, seeking out and taking on increasing responsibility or resolving problems as they occur. Uses sound judgment about when to take action and when to seek guidance or permission. This is in contrast to those who fail to notice opportunities, wait to be asked or instructed before taking action, seldom offer new ideas or express reservations about taking on additional responsibilities.

Quality of Work (Employees)

Has established a track record of producing work that is highly accurate, demonstrates attention to detail and reflects well on the organization. Is personally committed to high quality work and encourages others to have similar standards.

Creativity (Employees)

Applies creativity and originality in the work setting, when appropriate. Suggests or applies new ways of addressing ongoing work issues and challenges. Sees possibilities that others have not yet seen, or combines ideas and approaches suggested by others in a unique manner that results in breakthroughs and improvements. Understands when to be creative and when to stick with what exists now.

Meeting Targets (Manager)

Meets or exceeds financial goals while selling an appropriate product mix. The product mix reflects both a broad knowledge of the product line as well as successful efforts to educate customers or prospects.

Entrepreneurial Orientation (Managers)

Takes an active role in identifying new business opportunities, assessing the risks involved and comparing these to the potential advantages of taking action. Influences decisions by examining financial costs and potential benefits and by providing realistic risk-assessments. This is in contrast to those who fail to look for new business opportunities or do an inadequate assessment of risks and benefits and/or either tend to avoid opportunities or embrace ventures that fail to produce the expected payback on the resources invested.

Encouraging Client Focus (Managers)

Consistently conveys that clients are the highest priority. Respects clients’ needs and expectations and lets clients know if their expectations cannot be met. Refrains from complaining about (or speaking negatively about) client behavior or expectations. Communicates in a manner that promotes and sustains client satisfaction and encourages others to do the same. Achieves these outcomes by ensuring that client needs and deadlines are realistic and that they are met. Publicly recognizes those who deliver excellent client services.

Analytical Thinking

Breaks down problems and issues into sub-components and then assesses the costs, benefits and risks of various options prior to selecting a particular approach.

Strategic Thinking

Can analyze organizational strengths and weaknesses and then combine these with knowledge of the industry, market and organization to develop long-term strategy.

Product Knowledge

Has a good understanding of product line features and benefits and uses that knowledge to optimize sales with each client. Understands the product market and uses this knowledge to increase personal credibility and product sales. Keeps abreast of competitors' activities and typically responds quickly to what the competition is doing.

Planning

Develops the steps necessary to accomplish long-term goals. Identifies long and short-term goals and establishes realistic plans to reach them. Allocates required resources, allows for contingencies and ensures that plans fit with the larger needs of the organization. Sets milestones to measure progress along the way.

Presentation Skills

Comes across as confident and well-prepared when making group presentations. Makes effective use of visual aids or presentation software and looks at ease while handling questions from the audience. His/her presentations hold the audience's attention and tend to be the right length for the amount of information covered.

Productivity

Meets or exceeds productivity standards that have been established for his/her organizational level or position. Has successfully combined skills, ability and effort level to ensure that expectations related to results/output are achieved.

Teamwork

Is an effective team player who adds complementary skills and contributes valuable ideas, opinions and feedback. Communicates in an open and candid manner and can be counted upon to fulfill any commitments made to others on the team.

Negotiation Skills

Demonstrates the ability to negotiate compromises that leave various stakeholders feeling that their interests and positions have been understood and that the resulting solution is even-handed and fair to all parties. Accomplishes this through listening to differing points of view and taking each view into account. Looks for common interests and helps parties explore and reach middle-ground solutions.

Interpersonal Skills

Shows genuine sensitivity to the needs, feelings and capabilities of other people. Deals with others in a pleasant manner. Treats others with respect and consideration.

Leadership

Articulates a vision that others choose to follow. Models behaviors expected of others and inspires others to undertake challenging tasks and projects (leading by example).

Time management

Prioritizes tasks and manages time to ensure that deadlines are met. Plans his or her time and sticks to those plans. Prevents or manages interruptions until the highest priority tasks are accomplished. As well as, keeping a work / life balance in perspective.

Communication

Communicates effectively and appropriately. Uses good judgment as to what to communicate to whom as well as the best way to get that accomplished. Speaks in a clear and credible manner, selecting the right tone for the situation and audience. Listens to others and allows them to make their point.

Education and Self Development

Makes it a practice to take charge of self-development by soliciting feedback, setting priorities, and then acquiring or strengthening skills and knowledge through coursework or other methods.

Initiative (Employees)

Recognizes opportunities and initiates actions to capitalize on them. Looks for new and productive ways to make an impact. Demonstrates this characteristic when it comes to generating new ideas or processes, capitalizing on new business opportunities, seeking out and taking on increasing responsibility or resolving problems as they occur. Uses sound judgment about when to take action and when to seek guidance or permission. This is in contrast to those who fail to notice opportunities, wait to be asked or instructed before taking action, seldom offer new ideas or express reservations about taking on additional responsibilities.

Quality of Work (Employees)

Has established a track record of producing work that is highly accurate, demonstrates attention to detail and reflects well on the organization. Is personally committed to high quality work and encourages others to have similar standards.

Creativity (Employees)

Applies creativity and originality in the work setting, when appropriate. Suggests or applies new ways of addressing ongoing work issues and challenges. Sees possibilities that others have not yet seen, or combines ideas and approaches suggested by others in a unique manner that results in breakthroughs and improvements. Understands when to be creative and when to stick with what exists now.

Meeting Targets (Manager)

Meets or exceeds financial goals while selling an appropriate product mix. The product mix reflects both a broad knowledge of the product line as well as successful efforts to educate customers or prospects.

Entrepreneurial Orientation (Managers)

Takes an active role in identifying new business opportunities, assessing the risks involved and comparing these to the potential advantages of taking action. Influences decisions by examining financial costs and potential benefits and by providing realistic risk-assessments. This is in contrast to those who fail to look for new business opportunities or do an inadequate assessment of risks and benefits and/or either tend to avoid opportunities or embrace ventures that fail to produce the expected payback on the resources invested.

Encouraging Client Focus (Managers)

Consistently conveys that clients are the highest priority. Respects clients’ needs and expectations and lets clients know if their expectations cannot be met. Refrains from complaining about (or speaking negatively about) client behavior or expectations. Communicates in a manner that promotes and sustains client satisfaction and encourages others to do the same. Achieves these outcomes by ensuring that client needs and deadlines are realistic and that they are met. Publicly recognizes those who deliver excellent client services.

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