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Manager, Audience Strategy

Digitas

Digitas

New York County, NY, USA
Posted on Friday, February 2, 2024

Company Description

As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we're recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.

Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world's best-known and most successful brands.

About The Publicis Data Engine:

Publicis CoLab is a fully integrated, cross-discipline, "power of one" solution that provides best-in-class media and marketing services to our client, Pfizer. Through the Data Engine, we create brand movements at the speed of people's lives by connecting real-time data with world-class creative, content, and media in service of growth and ROI. We pride ourselves on combining the energetic atmosphere of a startup company with the stability and experience of a global leader.

Job Description

Publicis CoLab is seeking a Manager in its Audience Strategy Department. The ideal candidate will have experience in media, creative, content, and analytics disciplines. Candidates should also have applied knowledge of commonly used advertising technology. The Manager will use their knowledge to concept, design, and implement audiences that inform media planning, creative briefing, and measurement solutions.

Responsibilities

In this role, you will be focused on build data solutions that enhance Strategy, Reporting, Measurement, and Analytics.

  • Collaborate with Strategy and Investment teams to build/activate custom audiences
  • Brief in new audience opportunities to clients in collaboration with Strategy/Investment teams
  • Be an advocate for the Audience Analytics team by evangelizing platforms which can unlock growth opportunities and customer experience enhancements
  • Manage audience overlap, governance, and prioritization using behavioral and commercial audience insights to advise campaign leads
  • Collaborate with Strategy on delivering audience insights addressing media strategy, profiling, messaging, and other insights to meet campaign goals
  • Coordinate audience deployments and workflows across our channel partners and internal marketing, analytics, and planning teams for proper activation
  • Establish themselves as a resource for all Publicis groups working across the CoLab portfolio as well as the diverse network of Pfizer internal teams in need of audience insights support
  • Work in collaboration with strategy teams to elevate insights and opportunities to creative agencies as approved by clients
  • Define and guide new ways of working that enable an audience strategy to inform creative, content, media, and analytics workflows through the lens of audience science, leveraging Epsilon, proprietary data products, and third-party audience platforms.
  • Apply proprietary audience intelligence capabilities to help answer clients' biggest business challenges and uncover new, undetected revenue and growth opportunities.
  • Provide thought leadership regarding audience-led capabilities, strategy, and DCO to the industry and senior marketing clients.
  • Build client and industry presentation materials and present to director, VP, and C-suite level clients with a clear storyline that addresses client business needs.
  • Serve as a mentor and leader to a team of managers and analysts, and be willing to share knowledge and teach expertise to members of the team within analytics and other cross-functional teams.
  • Exhibit strong analytical, project management, storytelling and communication skills.

Qualifications

We are seeking individuals with excellent quantitative skills, extensive experience performing quantitative analysis and the ability to interpret data from multiple sources.

  • Data-driven strategist with demonstrated success in Audience Segmentation, Personalization, Marketing, Media/Investment strategy
  • 5-7 years of direct marketing experience preferably in a Pharm or Healthcare business
  • 3+ years of experience delivering accurate and insightful business reporting and applying critical thinking to data to problem solve and drive business performance
  • Ability to manage multiple, competing priorities simultaneously
  • Service-oriented, with an understanding and inclination towards good client service
  • History of effectively managing customers and successfully working with internal teams to complete tasks and projects

Additional Information

Compensation Range: $81,500 - $128,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 3/24/2024.

All your information will be kept confidential according to EEO guidelines

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