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Account Director

Digitas

Digitas

Sales & Business Development
New York County, NY, USA
Posted on Friday, February 9, 2024

Company Description

Publicis Health is the health and wellness vertical of Publicis Groupe, the most-established communications holding company in the world. We are a growing network of 11 brands with 40+ agencies worldwide and a population of 3,000+. At Publicis Health, we are uniquely positioned to make an impact through the work that we do in in healthcare marketing and communications, and health isn’t just what we do – it’s who we are.

We believe healthcare marketing is an essential part of healthcare. When you work with us, you join a tight-knit community of award-winning creative directors and clinical trial designers, accomplished data-scientists and media specialists, behavioral science innovators and analytics practitioners; all united around one purpose—to create a world where people are equipped and motivated to take control of their health and well-being.

We share a passion for the life-changing work healthcare industries create, and we believe that together we can move people toward the products and services that will change their lives for the better. Our beliefs and purpose inspire how we take care of our people—prioritizing your health and well-being across every stage of your personal and professional life.

Job Description

Publicis Health is looking for an amazing Account Director that is ready to help us create the experiences that change lives. The Account Director is responsible for managing and growing the client relationship, and expanding services/business, on one or more large client accounts. The ideal candidate will have a proven record of maintaining the ultimate accountability for client satisfaction, increasing account revenue and overall growth, and experienced as a team leader. Responsibilities for the Account Director are as followed:

Client Focus:

· May own the client relationships at the mid-senior level within the client’s organizational hierarchy

· With VP/Director, responsible for setting and managing client account expectations

· Oversees all strategy development for assigned account(s), including the development of key alliances and interactive marketing/advertising strategies that align with the client's brand and support the client's business objectives.

· Ensures client contact with members of internal brand team and supports Director of Delivery Management with respect to client communication

· Maintains primary responsibility for the quality, strategy and integrity of all agency products/services delivered to assigned clients; resulting in the cultivation of client loyalty and retention.

· Engages clients on a regular basis to evaluate the success or failure of digital advertising/marketing initiatives, and plans for course correction and/or continual success as appropriate

· Identifies opportunities for growth within existing client accounts/brands currently managed, and presents/positions new ideas to clients on an ongoing basis. Seek opportunities to up sell and cross-sell within the account to generate additional revenue

· Manages profit and loss responsibility for assigned clients as well as financial forecasting

· Demonstrates significant knowledge of pharmaceutical marketing and is comfortable playing a leadership role with client brand teams when needed

Internal Focus:

· Consults with Client Partner to: develop ROI models and rationale for each account plan; provide ongoing consultation regarding advertising/marketing strategy; and develop fees and budget allocation models for all agency services

· Responsible for understanding the account dynamics and resources to most effectively meet account requirements

· May be asked to participate in new business

· With Project Manager, contributes to the development of project timeline and budget

· Provides leadership, support, and ongoing guidance to members of his/her assigned project team.

· Ensures clear, ongoing communication regarding the client and brand strategy, strategic insights pertaining to the client's business/industry, trends, initiatives, issues and competitive intelligence, or similar to multidisciplinary team members. Inspires the team to deliver superior client solutions consistently that meet or exceed client's goals/expectations.

· Monitors trends in the digital marketing and advertising industry, and client industry verticals.

Other Requirements:

· Demonstrated ability to lead a team in a highly collaborative environment to develop and execute digital advertising/marketing strategies for clients in the healthcare space.

· A strong, strategic customer service orientation, and the ability to form long-term relationships with mid-senior level partners within client organizations

· Must be able to motivate and lead others in the development, direction and execution of online communication initiatives. Some prior staff performance management experience is strongly preferred.

· Demonstrated budget management experience for client projects, including prior experience developing fees and budget allocation models

· Strong strategic, analytical skills and effective problem-solving skills, including the ability to develop return on investment (ROI) models. Must also be able to exercise positive judgment to assess situations, evaluate options and make decisions, and draw

Qualifications

· 7 – 10+ years of relevant experience in the account services field within the advertising industry, management consulting discipline or a similar industry required

· A minimum of one (1) year of prior staff management, development and mentoring experience preferred

· A minimum of three (3) years of experience as a Sr. Account Manager; or one (1) year as an Account Director strongly preferred.

· Bachelors Degree Required

· Experience in Marketing/promotion experience with healthcare brands is required

· A demonstrated track record of expanding business with existing customers (upselling); and experience supporting new business pitches required

Additional Information

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All of your information will be kept confidential according to EEO guidelines.

Compensation Range: $91,000 - $154,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 03/21/2024.

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