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Director, Brand Experience

Digitas

Digitas

New York County, NY, USA
Posted on Thursday, February 22, 2024

Company Description

At Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses living data to create brand movements at the speed of people's lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.

As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we're recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.

Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world's best-known and most successful brands.

Job Description

The Director, Brand Experience serves as the media lead and partner to our client providing comprehensive media thought leadership. They help set the direction while driving new thinking and challenging the team and themselves to deliver innovative work for our client. The Director is a strong relationship builder and problem solver who provides strategic oversight to holistic media plans, innovative ideas, and marketplace solutions tailored to a fast-paced client.

You will be working side by side with our client on a world-leading brand and category across US markets. You have the opportunity to build culture and lead a world-class brand that brings people together! This role works with an exciting, iconic brand gearing up to do big things in 2024!

The right candidate will lead with credibility & confidence within a matrixed team and build strong client relationships with senior and junior team members.

Role Responsibilities:

  • Establish and build strong working relationships with senior level client contacts
  • Work with the client to establish annual budget and staffing plan to best meet the needs of the client and agency
  • Bring innovation and thought leadership to drive modern marketing solutions for our client
  • Effectively and confidently balance the expectations and business goals of the client and agency
  • Direct and nurture the development, presentation and maintenance of communication plans to build a competitive advantage including: insight development, innovation road maps, strategic initiatives, big but relevant ideas, updates, and point-of-views (POVs)
  • Partner with internal teams to develop insights into brand extensions through evaluations and recommendations of cross-platform concepts; high degree of partnership across various areas/teams requires open and flexible collaboration style
  • Manage and work alongside Directors on Planning and Investment to co-manage and mentor a team with varying levels of experience.

Qualifications

  • Bachelor’s degree or higher in advertising, marketing, business, psychology, or similar area
  • 10-12 years of experience with previous experience leading a large account and team
  • Superior client service experience with proven ability to provide strategic media plans
  • Experience across all media types (national, local, digital, direct, programmatic, shopper, etc.)
  • Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly
  • Excellent communication, presentation, organizational, interpersonal and analytical skills
  • Ability to translate data into viable business solutions to enhance strategies and meet deliverables
  • Excellent leadership skills with ability to lead team to deliver high-quality results

Additional Information

Compensation Range: $115,500 - $181,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.
The Company anticipates the application deadline for this job posting will be 04/03/2024.

All your information will be kept confidential according to EEO guidelines.

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