If you're looking for a career change or you're in search of talent...

Explore New Job Opportunities Here

Associate Director, Brand Experience



New York, NY, USA
Posted on Friday, March 1, 2024

Company Description

CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people’s lives by connecting real-time data with world-class creative, content, and media in service of growth and ROI.

CoLab is a “power of one” solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the energetic atmosphere of a startup company with the stability and experience of a global leader.

Job Description

The Associate Director, Brand Experience helps to manage the strategy and integrated media channel planning process for assigned clients. The Associate Director is a team leader who contributes to brand strategy, builds relationships with clients across all levels and functions, and can manage, lead, and develop their internal team while also playing an active “hands-on” role in the deployment of strategic plans.


  • Strong team leadership, management and client management skills.
  • Is always thinking to inspire innovative solutions, creativity and takes a proactive approach.
  • Digital mindset/fluency and an insatiable curiosity. Flexibility and agility to manage complex processes.
  • Embodies Collectives values and cultivates them among team members.
  • Helps the team deliver sound strategic plan recommendations based on clear understanding of client objectives.
  • Maintain an in-depth knowledge of client businesses with an understanding of upstream initiatives.
  • Understanding of Media Research resources, capabilities and limitations.
  • Exemplify collaboration by building and maintaining productive relationships across all communications areas (internal teams and agency partners).
  • Ability to think beyond “media” as an active collaborator in the Integrated Marketing Communications process.
  • Thorough knowledge of marketing and communications.
  • Excellent written and verbal communication skills; solid presentation skills.
  • Strong, collaborative, leadership presence.
  • Ability to prioritize and organize issues/projects for self and staff.



  • Bachelor's Degree, concentration in Advertising, Marketing, Business Administration, or Communications preferred; MBA is a bonus.
  • 6+ years of Digital Media Planning, Buying, and Management experience in progressive levels of responsibility.
  • Demonstrated business acumen and a track record of success in the media services profession. Strategic thinker, seeing the bigger picture, with ability to analyze everything and think critically when solving problems to come up with unconventional solutions.
  • Strong attention to detail, process, and time management
  • Previous leadership and team management. Ability to build great relationships with clients and other agency teams, internal and external
  • History of working to get the job done right and track record of success in Media

Additional Information

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $91,000 - $144,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 04/12/2024.