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Supervisor, Brand Experience

Digitas

Digitas

People & HR, Operations
New York, NY, USA
Posted on Friday, March 1, 2024

Company Description

Publicis Collective lives at the intersection of technology, digital, creative, CRM, analytics and media. We are driven by a common purpose, a powerful spirit, shared behaviors, and a relentless focus on our people. We are constantly challenging the status quo and redefining what’s possible for our clients.

We combine auto industry expertise, top-tier talent and unique, scalable solutions to deliver more valuable customer experiences and tangible business results.

We are driven by our values to Be Better, Be Curious, Be Open & Be Bold.

Job Description

Collective is looking for a talented Supervisor, Brand Experience to manage the day-to-day Media Planning and Strategy functions for multiple accounts within a well-known client brand. This person will support a team in the development, execution, and stewardship of media plans for assigned business. The Supervisor will also effectively leverage experience, knowledge and skills to push fresh thinking to address client, agency, and team needs with the assistance of the senior staff on the business. This position will report directly to the AMD/Director, Brand Experience.

Role Objectives:

  • Responsible for contributing to the development of and executing strategy for the functional area
  • Evaluates capabilities and composition of a wide range of media vehicles to determine which would most effectively reach the target audience across both national and local channels
  • Evaluates and assesses media performance in order to determine the extent to which the original media objectives and strategies were accomplished
  • Research, interpret and evaluate available marketing and research data to develop media objectives and strategies
  • Responsible for managing projects and resources for area of specialization
  • Effectively communicate and present to top management and clients
  • Closely supervise the implementation and execution of the media plan, which includes ideation, budgeting, scheduling and establishing benchmarks for control
  • Accountable for accuracy and media intelligence
  • Supervise and motivate direct reports
  • Coordination and communication across inter-agency partnerships and internal resources/teams
  • Overseeing budget reconciliation process and serve as resource in monthly billing and invoice management
  • Resource for others to resolve complex questions/problems
  • May perform other duties and responsibilities that management may deem necessary from time to time

Qualifications

  • B.A. or B.S. in Marketing, Advertising, or related field preferred
  • 3+ years of experience in media planning/strategy
  • Agency experience highly preferred
  • Proficiency in MediaTools, Microsoft Office Suite, Nielsen, Kantar, IMS, ComScore, or similar tools.
  • Strong knowledge of cross-channel media, with a drive for curiosity and passion for client business
  • Demonstrated ability to learn new propriety software and processes quickly and proficiently
  • Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
  • Understand the capabilities of each media channel to maximize the impact and components within each campaign
  • Able to make independent decisions and identify priorities
  • Meet client and internal deadlines and obligations
  • Manage projects, resources, stakeholders, and participants
  • Orient, train, assign and review the work of subordinates
  • Be able to identify and promote solutions
  • Be a resource to others in the resolution of complex problems/issues

Additional Information

Compensation Range: $58,500 - $88,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 04/12/2024.

All your information will be kept confidential according to EEO guidelines.