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Manager, Paid Search

Digitas

Digitas

Marketing & Communications
Chicago, IL, USA
Posted on Friday, March 8, 2024

Company Description

At Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses living data to create brand movements at the speed of people’s lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.

As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.

Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands.

Job Description

The Paid Search Manager is responsible for building and maintaining an effective and productive relationship with assigned client(s). The Manager will supervise a dedicated team in the creation, optimization, and execution of client search initiatives.

This position requires a “hands-on” manager with astute attention to process and detail, who possesses the ability to apply this detailed knowledge to actionable insights and recommendations.

This position is both strategic and tactical in scope and requires the ability to apply detailed paid search knowledge to actionable insights and recommendations. They will assist the Associate Media Director and Director in driving strategic paid search expertise within the team as well as helping to develop innovative strategies to meet and exceed client business objectives.

Role Objectives:

  • Direct and manage the daily workflow of all paid search campaigns, including proposal development, campaign activation & maintenance, and post-buy recaps
  • Collaborate with direct reports, colleagues, and peers across the organization
  • Comfortable with ambiguity and quickly adjusts thinking and actions should the realities of a situation shift
  • Drawing on previous experiences, uses a variety of approaches to identify client needs
  • Partner with clients to ensure their needs are met and their expectations surpassed
  • Understands the complex cause and effect patterns that may underlie issues and/or opportunities and thinks beyond the obvious to come up with creative solutions
  • Optimization and manage search campaign performance recommendations for existing campaigns based on reporting and analysis
  • Budget and performance projections for testing new search partners or technology
  • Provide recommendations for using search to support new client objectives or campaigns
  • Conduct monthly client billing audits
  • Partner with Associate Director to develop processes for improved work flow within Publicis and between agency partners and vendors
  • Maintain stellar relationships with the vendor partners to further advance Publicis as a preferred client partner
  • Provide formal training to new team employees
  • Working to master, identify, and communicate trends in search and in client industries

Qualifications

Minimum Qualifications:

  • Bachelor’s degree or higher in marketing, advertising, business or equivalent
  • 3+ years of biddable media management experience with a focus on Search
  • 1+ years working with search platforms with hands-on experience managing and optimizing buys
  • Experience in applying search to brand-building & direct response initiatives
  • Understanding of traditional and interactive media planning elements
  • Strong analytics, organizational, and communication skills
  • Previous leadership/management experience is preferred
  • Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
  • Resourceful, curious, and motivated individual with an ability to work independently as well as in a collaborative team setting
  • Strong organizational, problem-solving, and communication skills

Additional Information

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