If you're looking for a career change or you're in search of talent...

Explore New Job Opportunities Here

Media Executive

Digitas

Digitas

Marketing & Communications
Cairo, Cairo Governorate, Egypt · Cairo, NY, USA
Posted on Tuesday, March 12, 2024

Company Description

Publicis Media is one of the four solutions hubs of Publicis Groupe, alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is comprised of Starcom, Zenith, Digitas, Spark Foundry and Performics, powered by digital-first, data-driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 23,500 employees worldwide.

Job Description

Your key responsibility in this role will be to lead the team in developing, implementing, tracking and optimizing the digital marketing campaigns of one of our top clients, across all digital channels in the region.

You should also be able to support the media division and wider media team with developing media plans in line with the communication strategy and any other duties relating to developing accurate media (client) campaigns. You will be responsible for designing and implementing creative and effective communication campaigns, which are data driven and grounded in strategy and insights to drive our client’s business.

Lead the development and implementation of media plans for clients, including analyzing market and consumer data, identifying target audiences, and selecting media channels.

Is aware and understands the importance of setting key performance indicators and being an active member in achieving them.

Collaborate with other members of the planning team and cross-functional teams to develop and execute effective media strategies.

Manage day-to-day client relationships and communications.

Mentor and guide junior planning team members.

Main Tasks

Technical & Product

Develop, assess and present to the client documents related to: media strategies, media plans, reports (campaign & competitive)

Expertly developing and evaluating supplier proposals

To be able to set the clients expectations on all projects

To work closely with the finance department to manage the ongoing financials on the account, generate periodical reconciliation and manage ad-hoc vendor issues

To start fostering relationships with the clients where the planner is respected for their media skills and ability to add value to the effectiveness of clients’ media investment

Lead on media spend summaries and flowcharts to make sure they are updated and accurate

Direct team member with the input from strategy, implementation, data-driven insights and recommendations.

Master a flawless media planning process

Connect with internal specialists and external stakeholders units to design integrated solutions to our clients

Master a flawless media execution process working alongside various stakeholders (client, creative agency .. etc)

To have a strong relationship with media vendors, which covers the ability to negotiate extra deliverables for the client (rates, extensions, delivery deadlines etc.)

To work with Buying Team: Provide them with an investment brief, Collaborate in the development of implementation plan, Liaise with them regarding any issues on on-going plans

To work closely with the finance department to generate periodical reconciliation and manage ad-hoc vendor issues

To help the team as required, e.g. perform competitive analyses, answering direct information requests, evaluation of media options To be involved in helping develop & deliver competitive / plan rationale presentations

"Ability to comprehend a client's requirements, pose appropriate inquiries, and devise a plan for utilizing media outlets in accordance with the client's goals.

Strong analytical skills and ability to interpret data and market research.

Good sense of commercial understanding, able to evaluate ROI drivers for both business partners and agency.

Develop, assess and present to the client documents related to media strategies, media plans, and reports (campaign & competitive).

Expertly developing and evaluating supplier proposals.

Ability to set client's expectations on all projects.

Work closely with the finance department to manage the ongoing financials on the account, generate periodical reconciliation and manage ad-hoc vendor issues.

Foster relationships with the clients where the planner is respected for their media skills and ability to add value to the effectiveness of clients’ media investment.

Ability to work on MS Office 365 software suite (Word, Excel, PowerPoint, Teams, etc.).

In-depth knowledge and experience with various media planning and buying tools and platforms such as Z/X Plan, Statex, Global web Index(GWI), Euromonitor, World Advertising Research Center (WARC), Similar Web, etc.

In-depth knowledge of various industry digital planning tools such as DV360, Google Ads, Meta Business Manager, Snap Chat Ads Manager, Twitter Ads Manager, TikTok Ads Manager.

Knowledge of digital media and emerging technologies.

Lead on media spend summaries and flowcharts to make sure they are updated and accurate.

Direct team member with the input from strategy, implementation, data-driven insights and recommendations.

Mastery of flawless media planning process and ability to design integrated solutions to clients.

Strong relationship with media vendors, ability to negotiate extra deliverables for the client (rates, extensions, delivery deadlines etc.).

Work with Buying Team: Provide them with an investment brief, collaborate in the development of implementation plan and liaise with them regarding any issues on on-going plans.

Help the team as required, e.g. perform competitive analyses, answering direct information requests, evaluation of media options.

Involved in helping develop and deliver competitive/plan rationale presentations.

Business Acumen & Operational Efficiency

Be able to develop a good rapport with media owners and colleagues within Starcom and the creative agencies

Be able to assess media campaigns and develop actionable and insightful recommendations to optimize them against the projects goal

Begin to develop an understanding of the client’s business, their products, services, customer profile, marketing and business objectives, competitors and sales

Build and maintain media knowledge of the market, consumer and media research available

Use research tools and data to analyze target audience and products. Develop knowledge of research tools such as GWI, brand pulse... etc to understand the business

Develop a deep understanding of the business category & knowledge of the competitive frame.

Deep understanding of the advertising and media industry and the role of media planning within it.

Proven ability to manage multiple projects, clients, and stakeholders.

Strong project management skills, ability to prioritize, meet deadlines, and work under pressure.

Ability to develop a good rapport with media owners, colleagues and creative agencies.

Ability to assess media campaigns and develop actionable and insightful recommendations to optimize them against the project's goals.

Understanding of the client’s business, their products, services, customer profile, marketing and business objectives, competitors and sales.

Building and maintaining media knowledge of the market, consumer, and media research available.

Develop a deep understanding of the business category & knowledge of the competitive frame.

Innovative & Analytical Mindset

Sound knowledge of the media market place and opportunities available

To provide strategic recommendations and write POV on media selection / rationales in addition to evaluating campaign performance.

Ability to think strategically, creatively, and analytically.

Proven ability to identify new opportunities and develop effective solutions.

Strong communication and negotiation skills.

Sound knowledge of the media marketplace and opportunities available

People & Leadership

  • Seeks others' feedback to develop self-awareness, strengths and address development area.
  • Is able to proactively raise issues to improve effective team working and collaboration.
  • Is able to communicate confidently in a clear, concise and articulate manner.
  • Collaborates with stakeholders and embraces an inclusive based environment.
  • Is able to make valuable contributions to discussions and brainstorming sessions, providing insight and point of view.
  • Able to build relationships quickly with others and engages personally with peers and clients.
  • Treats others with respect, listens to other perspectives, especially when they are different from own.
  • Able to tackle problems in a timely manner and develop contingency plans that focus on problem resolution.
  • Drives a culture of trust with Peers, clients and all other stakeholders.
  • Seeks others' feedback to develop self-awareness, strengths and address development area.
  • Is able to proactively raise issues to improve effective team working and collaboration.
  • Is able to communicate confidently in a clear, concise and articulate manner.
  • Collaborates with stakeholders and embraces an inclusive based environment.
  • Is able to make valuable contributions to discussions and brainstorming sessions, providing insight and point of view.
  • Able to build relationships quickly with others and engages personally with peers and clients.
  • Treats others with respect, listens to other perspectives, especially when they are different from own.
  • Able to tackle problems in a timely manner and develop contingency plans that focus on problem resolution.
  • Drives a culture of trust with Peers, clients and all other stakeholders.

Self

  • Is able to take ownership for actions and deals with consequences in a mature manner.
  • Able to adjust performance based on experiences and feedback and showcases agility and flexibility.
  • Displays openness to the ideas of others and leverages them when beneficial for the business.
  • Showcases curiosity and open mindset towards new ways of doing things.
  • Is able to set high impact objectives and goes above and beyond to exceed performance.
  • Demonstrates the Growth Mindset and is able to take ownership of personal development and growth.
  • Capable of constructively challenging the status-quo and takes risks to challenge internal and external perspectives.
  • Approaches situations and individuals with honesty, integrity and humbleness.
  • Displays resilience and maintains drives and a positive outlook when faced with challenges.
  • Is able to take ownership for actions and deals with consequences in a mature manner.
  • Able to adjust performance based on experiences and feedback and showcases agility and flexibility.
  • Displays openness to the ideas of others and leverages them when beneficial for the business.
  • Showcases curiosity and open mindset towards new ways of doing things.
  • Is able to set high impact objectives and goes above and beyond to exceed performance.
  • Demonstrates the Growth Mindset and is able to take ownership of personal development and growth.
  • Capable of constructively challenging the status-quo and takes risks to challenge internal and external perspectives.
  • Approaches situations and individuals with honesty, integrity and humbleness.
  • Displays resilience and maintains drives and a positive outlook when faced with challenges.

Qualifications

Bachelor's degree in marketing, advertising, or a related field.

1-3 years of experience in media planning or related role (online & offline).

Proven ability to mentor and lead a team of planning executives.

Strong organizational skills, team player, ability to multitask, and work under pressure.

Digital Certifications across the major platforms, including Meta (FB & IG), Google, Snapchat, LinkedIn, Twitter, etc.

Core Attributes

Analytical Thinking

Breaks down problems and issues into sub-components and then assesses the costs, benefits and risks of various options prior to selecting a particular approach.

Strategic Thinking

Can analyze organizational strengths and weaknesses and then combine these with knowledge of the industry, market and organization to develop long-term strategy.

Product Knowledge

Has a good understanding of product line features and benefits and uses that knowledge to optimize sales with each client. Understands the product market and uses this knowledge to increase personal credibility and product sales. Keeps abreast of competitors' activities and typically responds quickly to what the competition is doing.

Planning

Develops the steps necessary to accomplish long-term goals. Identifies long and short-term goals and establishes realistic plans to reach them. Allocates required resources, allows for contingencies and ensures that plans fit with the larger needs of the organization. Sets milestones to measure progress along the way.

Presentation Skills

Comes across as confident and well-prepared when making group presentations. Makes effective use of visual aids or presentation software and looks at ease while handling questions from the audience. His/her presentations hold the audience's attention and tend to be the right length for the amount of information covered.

Productivity

Meets or exceeds productivity standards that have been established for his/her organizational level or position. Has successfully combined skills, ability and effort level to ensure that expectations related to results/output are achieved.

Teamwork

Is an effective team player who adds complementary skills and contributes valuable ideas, opinions and feedback. Communicates in an open and candid manner and can be counted upon to fulfill any commitments made to others on the team.

Negotiation Skills

Demonstrates the ability to negotiate compromises that leave various stakeholders feeling that their interests and positions have been understood and that the resulting solution is even-handed and fair to all parties. Accomplishes this through listening to differing points of view and taking each view into account. Looks for common interests and helps parties explore and reach middle-ground solutions.

Interpersonal Skills

Shows genuine sensitivity to the needs, feelings and capabilities of other people. Deals with others in a pleasant manner. Treats others with respect and consideration.

Leadership

Articulates a vision that others choose to follow. Models behaviors expected of others and inspires others to undertake challenging tasks and projects (leading by example).

Time management

Prioritizes tasks and manages time to ensure that deadlines are met. Plans his or her time and sticks to those plans. Prevents or manages interruptions until the highest priority tasks are accomplished. As well as, keeping a work / life balance in perspective.

Communication

Communicates effectively and appropriately. Uses good judgment as to what to communicate to whom as well as the best way to get that accomplished. Speaks in a clear and credible manner, selecting the right tone for the situation and audience. Listens to others and allows them to make their point.

Education and Self Development

Makes it a practice to take charge of self-development by soliciting feedback, setting priorities, and then acquiring or strengthening skills and knowledge through coursework or other methods.

Initiative (Employees)

Recognizes opportunities and initiates actions to capitalize on them. Looks for new and productive ways to make an impact. Demonstrates this characteristic when it comes to generating new ideas or processes, capitalizing on new business opportunities, seeking out and taking on increasing responsibility or resolving problems as they occur. Uses sound judgment about when to take action and when to seek guidance or permission. This is in contrast to those who fail to notice opportunities, wait to be asked or instructed before taking action, seldom offer new ideas or express reservations about taking on additional responsibilities.

Quality of Work (Employees)

Has established a track record of producing work that is highly accurate, demonstrates attention to detail and reflects well on the organization. Is personally committed to high quality work and encourages others to have similar standards.

Creativity (Employees)

Applies creativity and originality in the work setting, when appropriate. Suggests or applies new ways of addressing ongoing work issues and challenges. Sees possibilities that others have not yet seen, or combines ideas and approaches suggested by others in a unique manner that results in breakthroughs and improvements. Understands when to be creative and when to stick with what exists now.

Meeting Targets (Manager)

Meets or exceeds financial goals while selling an appropriate product mix. The product mix reflects both a broad knowledge of the product line as well as successful efforts to educate customers or prospects.

Entrepreneurial Orientation (Managers)

Takes an active role in identifying new business opportunities, assessing the risks involved and comparing these to the potential advantages of taking action. Influences decisions by examining financial costs and potential benefits and by providing realistic risk-assessments. This is in contrast to those who fail to look for new business opportunities or do an inadequate assessment of risks and benefits and/or either tend to avoid opportunities or embrace ventures that fail to produce the expected payback on the resources invested.

Encouraging Client Focus (Managers)

Consistently conveys that clients are the highest priority. Respects clients’ needs and expectations and lets clients know if their expectations cannot be met. Refrains from complaining about (or speaking negatively about) client behavior or expectations. Communicates in a manner that promotes and sustains client satisfaction and encourages others to do the same. Achieves these outcomes by ensuring that client needs and deadlines are realistic and that they are met. Publicly recognizes those who deliver excellent client services.

Analytical Thinking

Breaks down problems and issues into sub-components and then assesses the costs, benefits and risks of various options prior to selecting a particular approach.

Strategic Thinking

Can analyze organizational strengths and weaknesses and then combine these with knowledge of the industry, market and organization to develop long-term strategy.

Product Knowledge

Has a good understanding of product line features and benefits and uses that knowledge to optimize sales with each client. Understands the product market and uses this knowledge to increase personal credibility and product sales. Keeps abreast of competitors' activities and typically responds quickly to what the competition is doing.

Planning

Develops the steps necessary to accomplish long-term goals. Identifies long and short-term goals and establishes realistic plans to reach them. Allocates required resources, allows for contingencies and ensures that plans fit with the larger needs of the organization. Sets milestones to measure progress along the way.

Presentation Skills

Comes across as confident and well-prepared when making group presentations. Makes effective use of visual aids or presentation software and looks at ease while handling questions from the audience. His/her presentations hold the audience's attention and tend to be the right length for the amount of information covered.

Productivity

Meets or exceeds productivity standards that have been established for his/her organizational level or position. Has successfully combined skills, ability and effort level to ensure that expectations related to results/output are achieved.

Teamwork

Is an effective team player who adds complementary skills and contributes valuable ideas, opinions and feedback. Communicates in an open and candid manner and can be counted upon to fulfill any commitments made to others on the team.

Negotiation Skills

Demonstrates the ability to negotiate compromises that leave various stakeholders feeling that their interests and positions have been understood and that the resulting solution is even-handed and fair to all parties. Accomplishes this through listening to differing points of view and taking each view into account. Looks for common interests and helps parties explore and reach middle-ground solutions.

Interpersonal Skills

Shows genuine sensitivity to the needs, feelings and capabilities of other people. Deals with others in a pleasant manner. Treats others with respect and consideration.

Leadership

Articulates a vision that others choose to follow. Models behaviors expected of others and inspires others to undertake challenging tasks and projects (leading by example).

Time management

Prioritizes tasks and manages time to ensure that deadlines are met. Plans his or her time and sticks to those plans. Prevents or manages interruptions until the highest priority tasks are accomplished. As well as, keeping a work / life balance in perspective.

Communication

Communicates effectively and appropriately. Uses good judgment as to what to communicate to whom as well as the best way to get that accomplished. Speaks in a clear and credible manner, selecting the right tone for the situation and audience. Listens to others and allows them to make their point.

Education and Self Development

Makes it a practice to take charge of self-development by soliciting feedback, setting priorities, and then acquiring or strengthening skills and knowledge through coursework or other methods.

Initiative (Employees)

Recognizes opportunities and initiates actions to capitalize on them. Looks for new and productive ways to make an impact. Demonstrates this characteristic when it comes to generating new ideas or processes, capitalizing on new business opportunities, seeking out and taking on increasing responsibility or resolving problems as they occur. Uses sound judgment about when to take action and when to seek guidance or permission. This is in contrast to those who fail to notice opportunities, wait to be asked or instructed before taking action, seldom offer new ideas or express reservations about taking on additional responsibilities.

Quality of Work (Employees)

Has established a track record of producing work that is highly accurate, demonstrates attention to detail and reflects well on the organization. Is personally committed to high quality work and encourages others to have similar standards.

Creativity (Employees)

Applies creativity and originality in the work setting, when appropriate. Suggests or applies new ways of addressing ongoing work issues and challenges. Sees possibilities that others have not yet seen, or combines ideas and approaches suggested by others in a unique manner that results in breakthroughs and improvements. Understands when to be creative and when to stick with what exists now.

Meeting Targets (Manager)

Meets or exceeds financial goals while selling an appropriate product mix. The product mix reflects both a broad knowledge of the product line as well as successful efforts to educate customers or prospects.

Entrepreneurial Orientation (Managers)

Takes an active role in identifying new business opportunities, assessing the risks involved and comparing these to the potential advantages of taking action. Influences decisions by examining financial costs and potential benefits and by providing realistic risk-assessments. This is in contrast to those who fail to look for new business opportunities or do an inadequate assessment of risks and benefits and/or either tend to avoid opportunities or embrace ventures that fail to produce the expected payback on the resources invested.

Encouraging Client Focus (Managers)

Consistently conveys that clients are the highest priority. Respects clients’ needs and expectations and lets clients know if their expectations cannot be met. Refrains from complaining about (or speaking negatively about) client behavior or expectations. Communicates in a manner that promotes and sustains client satisfaction and encourages others to do the same. Achieves these outcomes by ensuring that client needs and deadlines are realistic and that they are met. Publicly recognizes those who deliver excellent client services.