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Global Senior Vice President, Analytics

Digitas

Digitas

Data Science
Chicago, IL, USA
Posted on Friday, March 22, 2024

Company Description

At Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses living data to create brand movements at the speed of people’s lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.

As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.

Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands.

Job Description

The Head of Performance Media and Analytics will spearhead Global digital marketing strategies for a prominent fintech client within our media agency. This role demands expertise in performance/acquisition marketing, deep data analysis, and the integration of technology stacks to drive client-specific registration KPIs. The ideal candidate will support the delivery of our acquisition and performance media strategies, leveraging analytics to uncover growth opportunities and optimize campaign performance. Collaborating closely with local market teams and the AdTech lead, this role is pivotal in aligning marketing efforts with the client's business objectives, ensuring strategies are data-driven, results-oriented, and consistently deliver high-quality outcomes in a fast-paced, dynamic industry.

Key Responsibilities:

  • Globally lead and support all aspects of performance marketing strategies for our fintech client, focusing on achieving registration KPIs and new customer acquisition growth objectives.
  • Analyze performance data deeply to identify key growth paths and opportunities for optimization across various channels, including paid search, social media, programmatic while ensuring we have a pipeline of scalable innovation.
  • Develop a global CRO strategy and operationalize regionally with local teams.
  • Collaborate closely with the AdTech lead to integrate and optimize technology stacks for enhanced campaign performance and data utilization. (advanced experience with Adobe, Adobe Attribution AI, Kochava, AppsFlyer, mParticle, Epsilon- COREID).
  • Work directly with regional and local market teams to align strategies and ensure consistent delivery of client's objectives across different geographies.
  • Implement rigorous testing and data analysis techniques to continually refine and enhance media strategies.
  • Stay abreast of the latest trends and advancements in performance marketing, fintech industry standards, and digital analytics to maintain a competitive edge.
  • Provide regular, detailed reports and insights to both the agency leadership and the client, demonstrating the impact and effectiveness of strategies and campaigns.
  • Foster strong relationships with the client, understanding their needs and expectations, and ensuring that all deliverables are met with the highest standards of quality and efficiency.

Qualifications

Required Qualifications:

  • Bachelor’s or Master’s degree in Marketing, Business, Analytics, or a related field.
  • Minimum of 15 years of experience in digital marketing and media, with a significant focus on performance marketing and analytics in an agency setting.
  • Proven expertise in managing complex digital campaigns for fintech or related industries, with demonstrable success in meeting and exceeding KPIs.
  • Strong analytical skills with the ability to interpret large sets of data to drive strategy and decision-making.
  • Experience in AdTech and MarTech stack integration and optimization.
  • Excellent communication and team collaboration skills, with the ability to lead cross-functional teams.
  • Result-oriented with a track record of achieving growth objectives for clients.

Additional Information

All your information will be kept confidential according to EEO guidelines.

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