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Senior Analyst, Social

Digitas

Digitas

IT
Chicago, IL, USA
Posted on Friday, April 12, 2024

Company Description

About Spark Foundry:

Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.

Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.

Job Description

Overview:
The Senior Analyst, Paid Social is responsible for leading the success of client-paid social media campaigns by providing thoughtful leadership on campaign strategies and optimization, building strong relationships, and establishing clear lines of communication with clients, partners, and internal staff members.

Role Objectives:

  • Use analytical and problem-solving capabilities to ensure flawless campaign execution to meet and exceed stated client objectives

  • Direct bid strategy, campaign optimizations, and reporting for paid social media campaigns

  • Oversee budgets and flighting for all self-service platforms

  • Manage rate tracking, benchmarking, planning costs, and overall budget for client accounts

  • Forecast around audits and campaign analytics

  • Assist the Manager and greater team with overall strategy and recommendations

  • Serve as a mentor to Analysts and available for ad hoc questions and training

Qualifications

  • 1-2 years of paid social media experience required

  • Demonstrated experience buying and planning across multiple platforms including Facebook, X, Reddit, Snapchat, TikTok, Yelp, Uber Eats, Doordash, Instagram, and Pinterest

  • Experience working in a client-facing capacity

  • Experience using paid media to complement earned media campaigns and meet business objectives

  • Proficiency in MS Office with specific strengths in Excel and PowerPoint

  • Able to work independently and balance multiple tasks

  • Genuine interest in the digital media space and enjoys staying up-to-date on industry trends

Additional Information

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

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