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Director, Brand Experience



New York, NY, USA
Posted on Tuesday, April 16, 2024

Company Description

CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people’s lives by connecting real-time data with world-class creative, content, and media in service of growth and ROI.

CoLab is a “power of one” solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the energetic atmosphere of a startup company with the stability and experience of a global leader.

Job Description

The Director, Brand Experience serves as the media lead and partner to our client providing comprehensive media thought leadership. They help set the direction while driving new thinking and challenging the team and themselves to deliver innovative work for our client. The Director is a strong relationship builder and problem solver who provides strategic oversight to holistic media plans, innovative ideas, and marketplace solutions tailored to a fast-paced client.

You will be working side by side with our client on a world-leading brand and category across US markets. You have the opportunity to build culture and lead a world-class brand that brings people together! This role works with an exciting, iconic brand gearing up to do big things in 2024!

The right candidate will lead with credibility & confidence within a matrixed team and build strong client relationships with senior and junior team members.

Role Responsibilities:

  • Establish and build strong working relationships with senior level client contacts
  • Work with the client to establish annual budget and staffing plan to best meet the needs of the client and agency
  • Bring innovation and thought leadership to drive modern marketing solutions for our client
  • Effectively and confidently balance the expectations and business goals of the client and agency
  • Direct and nurture the development, presentation and maintenance of communication plans to build a competitive advantage including: insight development, innovation road maps, strategic initiatives, big but relevant ideas, updates, and point-of-views (POVs)
  • Partner with internal teams to develop insights into brand extensions through evaluations and recommendations of cross-platform concepts; high degree of partnership across various areas/teams requires open and flexible collaboration style
  • Manage and work alongside Directors on Planning and Investment to co-manage and mentor a team with varying levels of experience.


  • Bachelor’s degree or higher in advertising, marketing, business, psychology, or similar area
  • 10-12 years of experience with previous experience leading a large account and team
  • Superior client service experience with proven ability to provide strategic media plans
  • Experience across all media types (national, local, digital, direct, programmatic, shopper, etc.)
  • Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly
  • Excellent communication, presentation, organizational, interpersonal and analytical skills
  • Ability to translate data into viable business solutions to enhance strategies and meet deliverables
  • Excellent leadership skills with ability to lead team to deliver high-quality results

Additional Information

Compensation Range: $115,500 - $181,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 05/27/2024.