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Senior Associate, Content

Digitas

Digitas

Operations
Chicago, IL, USA
Posted on Thursday, April 18, 2024

Company Description

About Spark Foundry:

Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.

Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.

Job Description

Overview:

The Content Group is a unique and specialized team inside the larger Spark Foundry media agency. We are powered by people with an unwavering passion and vision for combining all forms of content to develop and produce brand-inspired experiences that flow seamlessly across touch points and screens. From television and movies, to social, mobile, gaming, and events, we weave storylines together to create fresh and modern content for brands and consumers.

Role Objectives:

  • Oversee branded content programs from brief to execution

  • Participate in the development, execution, and stewardship/project management of publishing plans (print + digital + content)

  • Understand all phases of the clients’ marketing objectives and provide media recommendations to deliver against these objectives

  • Participate in ideation sessions and brief partners on what is required of them to fulfill brand objectives in the content space

  • Demonstrate initiative by researching and identifying valuable information/insights to improve media product

  • Work closely with partner agencies and brand team to ensure content programs are in line with overarching strategies

  • Project manage programs from proposal stage through end date, including: concept development, asset negotiation, asset production and brand approval, reporting and optimizations

  • Participate in negotiations, including but not limited to: evaluating RFP’s, spending trends, rate contracts, and program details across print, newspaper, digital, mobile, tablet, and integrated programs

  • Meet with vendors to stay on top of marketplace and cultivate relationships within the vendor community

  • Understand all proprietary research tools/processes and apply learnings during planning process

  • Prepare and present plans as needed, including: objectives, strategy, rationale, and all backup materials

  • Develops collaborative, working relationship with strategy teams

Qualifications

  • 1+ years of experience in marketing or advertising

  • Detail oriented and able to creatively assess concepts and assets to ensure it is brand safe, aligned with the brand equity, and within creative guidelines

  • Creative, passionate about the industry with a strong desire to do good work and bring forth new and innovative thinking

  • Collaborative, a true team player that will work well collaborating with internal and external teams

  • Excellent understanding of media fundamentals

  • Demonstrates ability to tell stories through data, presentations and verbal communication

Additional Information

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

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