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Associate Director, Strategic Account Analytics

Digitas

Digitas

Data Science
Chicago, IL, USA
Posted on Tuesday, April 30, 2024

Job Description

Our Analytics team transforms our unique data to impact business. With a team of 100+ people, everyone can specialize in their passion—from account analytics to analytics development to business intelligence. Whether it’s driving insights from cutting-edge tools or building the tools yourself, you have the opportunity to show your capabilities. And no matter where you fit in, our proprietary line of ad tech products means data collection is efficient and accurate. You'll enjoy shaping big business decisions with big data analytics.

As the Associate Director, you will be responsible for managing and delivering the analytics scope of work for a variety of clients across multiple industries (Retail, Travel, Financial Services, CPG, Restaurant, Auto etc.) serviced by the Epsilon Digital Media Solutions division. You will closely collaborate with several internal teams from Sales, Account Management, Client Integration, Media Delivery to Product with the goal to develop and support the client’s data-driven digital media strategy and drive measurable business outcomes.

Responsibilities:

  • Work within a team of analytics professionals who provide performance measurement and actionable insights around program optimization to clients
  • Become an expert in our clients’ businesses by mining their 1st party customer and Website visitation data as well as Epsilon’s proprietary data assets for insights to inform media strategy
  • Collaborate with internal teams and clients to help identify and develop program solutions that meet marketing objectives
  • Educate clients about Epsilon’s platform and product capabilities by translating complex concepts into meaningful stories supported by data
  • Develop POVs on clients’ measurement needs and solutions including test designs
  • Act as subject matter expert for internal teams and client on product-supported measurement capabilities (e.g. closed loop sales and incrementality measurement) highlighting Epsilon’s best-in-class standards
  • Write detailed technical requirements when partnering with others to execute analysis plan

Qualifications:

  • Master’s degree in Marketing, Business, Economics, Statistics, Operations Research or related discipline preferred
  • 7+ years of relevant industry experience
  • Hands-on experience with data manipulation tools like SAS, SQL, Tableau
  • Experience managing and developing team members
  • Ability to design and execute analyses using large record-level datasets, including, advertising impression, site visitation, and online and offline sales data, and to summarize findings into logical and defensible conclusions
  • Ability to effectively collaborate with multiple different internal teams and client and build strong partnerships
  • Possess strong leadership and communication skills including the ability to foster dialogue among internal groups and clients
  • Ability to simultaneously project-manage several analytical workstreams from inception to completion
  • Experience in digital media execution and measurement including experimental test/control design

Additional Knowledge, Skills and Abilities:

  • Experience using digital measurement and reporting tools like Google DCM, Google Analytics, Adobe etc.
  • Understanding of MarTech and AdTech competitive landscape
  • Understanding of marketing measurement solutions (e.g. Media Mix Models, Fractional Attribution)
  • Experience working at media agency, media publisher or MarTech/AdTech company
  • Experience in a client-facing role
  • Understanding of predictive modeling techniques

Additional Information

About Epsilon

Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. Epsilon accelerates clients’ ability to harness the power of their first-party data to activate campaigns across channels and devices, with an unparalleled ability to prove outcomes. The company’s industry-leading technology connects advertisers with consumers to drive performance while respecting and protecting consumer privacy. Epsilon’s people-based identity graph allows brands, agencies and publishers to reach real people, not cookies or devices, across the open web. For more information, visit epsilon.com.

When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. Check out a few of these resources to learn more about what makes Epsilon so EPIC:

  • Our Culture: https://www.epsilon.com/us/about-us/our-culture-epsilon
  • Life at Epsilon: https://www.epsilon.com/us/about-us/epic-blog
  • DE&I: https://www.epsilon.com/us/about-us/diversity-equity-inclusion
  • CSR: https://www.epsilon.com/us/about-us/corporate-social-responsibility

Great People Deserve Great Benefits

We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.

Epsilon is an Equal Opportunity Employer. Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process.

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