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Senior Strategist (Brand and Engagement) (Multiple positions open)

Digitas

Digitas

Chicago, IL, USA
Posted on Thursday, May 2, 2024

Company Description

Publicis Health is the world’s premier health-oriented agency network. A division of Publicis Groupe, Publicis Health manages top-tier agencies specializing in promoting innovative solutions in advertising, digital, branding, message delivery, market access, and medical communications. Publicis Health’s mission is to be the indispensable force for health and wellness business transformation through the alchemy of creativity and technology—for good.

With more than 5,000 employees around the world, Publicis Health manages 18 agency brands through 40 offices located in seven countries. Publicis Health brands include Digitas Health, Discovery USA, Heartbeat, in-sync, Langland, Maxcess Managed Markets, Payer Sciences, PDI, PlowShare Group, Publicis Health Media, Publicis LifeBrands, Publicis Resolute, Publicis Touchpoint Solutions, Razorfish Health, Real Science, Saatchi & Saatchi Wellness, Tardis Medical Consultancy, and Verilogue.

Job Description

Strategy. This is the group the agency relies on for intimate knowledge of the target audience: what interests and motivates them, where they go for information, how they react to communications, what the journey is that leads them to ask for or purchase a product, and continue doing so over the long term.

A new role within Strategy exists for a senior level strategist, who can help our agency and brand teams demonstrate a deeper understanding of consumers through retrieval and analysis of quantitative and qualitative data on consumer insights, media usage, lifestyle habits, and health behaviors, and then translate those experiences into strategic recommendations for our clients.

Qualifications

• Be able to create and evaluate consumer research, both qual and quant.
• Be able to extract and develop insights from relevant data
• Understand how our targets interact with the media universe
• Be able to construct effective communications maps that define the target’s journey through the sales process
• Working with other strategists to develop comprehensive picture of target behavior
• Work with analytics and media monitoring sources (both competitive activity and customer activity) to analyze channel activities and results

Additional Responsibilities include:
• Collaborating with the creative, account, and channel planning teams on brand and communications strategies
• Acting as the bridge between smart strategic thinking and great creative solutions
• Mining provocative insights that form the basis for creative strategies
• Developing inspiring creative briefs and briefings
• Assisting in new business pitches
• Participating in market research activities
Skills/experience required:
• Great interpersonal skills
• Superb and persuasive communications skills, both written and verbal
• Adept at storytelling
• Able to simplify and clarify complex concepts
• Excellent analytical skills
• Collaborative approach
• Creative thinker
• 5+ years experience
• Ideal candidate will have a combination of healthcare (HCP & consumer) and general agency experience

Additional Information

All your information will be kept confidential according to EEO guidelines.