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Associate Media Director - Operations

Digitas

Digitas

Marketing & Communications, Operations
Miami, FL, USA
Posted on Friday, May 3, 2024

Company Description

The role of the Operations Associate Director is to be the day-to-day steward on media issues for assigned brands, including accurate budget control and flow of media activity. You will be required to develop and maintain a strong knowledge of their clients’ business and apply their media understanding accordingly to help deliver against the clients’ needs/objectives. You will work closely with the Managers in the development and communication of all media recommendations.

Job Description

  • Lead the strategic development and implementation of performance-driven paid media initiatives across multiple channels to surpass client KPIs and business objectives.
  • Oversee the operational aspects of the paid media team, ensuring seamless execution of media plans and campaigns.
  • Employ data-driven insights to continuously optimize media strategies and drive strategic advancement.
  • Collaborate closely with clients and internal stakeholders to align paid media efforts with overarching business strategies and goals.
  • Manage budget allocation and resource optimization to maximize campaign effectiveness and return on investment.
  • Stay abreast of industry trends and emerging technologies, leveraging strategic insights to pioneer innovative approaches to paid media.
  • Analyze campaign performance data to optimize media strategies and maximize ROI.
  • Provide guidance and mentorship to junior team members to foster their professional growth
  • Stay informed about industry trends and emerging technologies to identify opportunities for innovation and growth.

Qualifications

• Bachelor’s degree or higher in marketing, advertising, business, marketing, or equivalent

• 5+ years of account management experience in online advertising, direct marketing, SEM, or e-commerce; client and agency experience preferred

• 2-4+ years of digital marketing preferred with desirable focus on search engines, display and/or social media

• 3+ years of successful team management experience

• Demonstrated understanding of online marketing principles

• Strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations

• Understanding of best practices for leveraging paid social media for brand communication

• Must possess strong leadership skills and be comfortable presenting ideas to senior client management

• Resourceful, curious, and motivated individual with an ability to work independently as well as in a collaborative team setting

• Strong organizational, problem-solving, and communication skills

• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Additional Information

All your information will be kept confidential according to EEO guidelines.