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VP, Brand Strategy (Multiple positions open)

Digitas

Digitas

Chicago, IL, USA
Posted on Friday, May 3, 2024

Company Description

Publicis Health is the largest health communications network in the world. We are one of the four solutions hubs of Publicis Groupe, the third-largest advertising and media company in the world, giving us unparalleled global reach. We believe healthcare marketing is healthcare, fostering healthy conversations, healthy behaviors and healthy people.

Publicis Health is a world leading dynamic healthcare engagement platform—uniquely connecting data, content and technology to strengthen our clients’ marketing and business transformations. We offer our clients fluid access to world-class talent and game-changing capabilities by transforming healthcare marketing and communications into healthcare engagement across consumer, professionals and healthcare system stakeholders. With 40 offices and 15 brands across the globe, Publicis Health is comprised of more than 3,000 healthcare professionals who are experts in advertising and branding, data and analytics, strategic planning, service design, digital media and technology, science, and medicine.

Job Description

As a VP, Brand Strategy you will play an important role in the development of relationship marketing (RM/CRM) programs and strategies for our clients. You will partner with agency staff, partner agency staff and clients to develop RM/CRM campaign plans, contact strategies and the briefs that are used to guide the creative development process, by collecting and synthesizing information into customer, competitive and business environment insights that drive program and strategy recommendations for our clients.

You are self-motivated, team-oriented, and have a strong personal interest in understanding customer behavior, integrating communication channels and CRM strategy. Exceptional verbal and written communications skills, curiosity, synthesizing quantitative and qualitative inputs to identify trends and applicable insights.

Key Competencies:

  • Proven experience leading team on consumer assignment comprising on and offline CRM as well as digital properties, conducted in concert with HCP CRM effort
  • Understanding consumer segmentation and modeling as well as customer acquisition and retention strategies and tactics
  • Experience in developing strategic frameworks for targeting messaging and offers for CRM/interactive/direct marketing campaign.
  • Strong analytic skills – ability to translate data into information and insights; disciplined and structured problem solving skills
  • Understanding and experience in integrated marketing campaigns and related tracking/reporting
  • Personal interest in and strong aptitude for understanding emerging digital technologies and the consumer channels they create; willing to learn about technical details of clients’ products and services
  • Ability to work collaboratively with senior management, agency partners and peers to successfully contribute to the success of the agency

Qualifications

  • 5-10 years experience in direct marketing, CRM consulting - ideally in a networked, cross agency environment

Additional Information

All your information will be kept confidential according to EEO guidelines.