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Manager - Performance Marketing

Digitas

Digitas

Marketing & Communications
Cairo, Cairo Governorate, Egypt · Cairo, NY, USA
Posted on Tuesday, May 7, 2024

Company Description

We are an award-winning global creative organization and our public relations firm focused on building influence to deliver meaningful impact on business and the world.

We are strategists, storytellers and creators.

We are a global collective of modern communicators who are building the brands and leaders of tomorrow. Our business is making our clients – of all shapes and sizes – more influential. And our passion is shaping and evolving – with every step we take – the public relations industry and what we can accomplish.

Job Description

The role Performance Marketşng Manager will lead the implementation and development of the channel, maximizing customer growth at cost-effective levels. Reporting to the Director, the successful candidate will also integrate cross-functionally, regularly liaising with other teams within Media Strategy & Analytics and the wider business org.

Responsibilities

  • Own the strategy and performance of the paid social and paid search channel through end-to-end management of strategy, execution, optimization and insight generation
  • Lead Social media and Google Media-buying across all territories, ensuring both functions are optimized to achieve high levels of growth with an ROI-focus
  • Work closely with the planning teams to recommend effective growth strategies and budget
  • Effectively collaborate with other teams and internal stakeholders and clients
  • Lead Social innovation within the team, keeping abreast of market trends and developments, identifying new platforms, tech and audiences to drive our Social offering forward
  • Clearly communicate Social performance and uncover growth levers, effectively documenting our strategies and approach, to drive common understanding and efficiency

Qualifications

  • Experience with a track record of delivering success in a similar role Solid understanding of Social ang Google Ads landscape.
  • Experience using Google and Facebook, Twitter, Snapchat, LinkedIn, Tiktok ad platforms is essential.
  • Experience leveraging other social platforms would be a bonus.
  • Highly numerate and comfortable using excel to both run campaign analysis and provide recommendations with demonstrable experience driving growth through testing and analysis.
  • Proven experience with Direct Response paid social campaigns with experience with attribution, conversion tracking, and optimizing towards strict KPI goals.
  • Strong appreciation of the marketing funnel, and the relationship with specific tactics.
  • A problem solver at heart, interested in working in a fast-paced environment, with excellent troubleshooting and QA skills.
  • Strong attention to detail.
  • Ability to multi-task with effective resolution management in a fast-paced, growing environment.
  • Must be a self-starter who is comfortable working autonomously on campaigns and other relevant projects.
  • Possesses strong business writing skills and able to produce high quality documents.
  • Demonstrates a structured and methodical way of working, with the ability to cope with competing demands and effectively prioritize tasks.
  • Exhibits a high level of attention to detail.
  • Possesses strong interpersonal skills, particularly influencing and listening skills.
  • Is a confident and articulate presenter.
  • Possesses the requisite Project Management skills required to ensure seamless standards of service and delivery.
  • Possesses strong software skills that support the delivery of high quality client facing documents.